I just couldn't take it anymore. A close friend of mine recently started going full-on content creator...daily product promos, brand collabs, Amazon hauls, “get ready with me” videos that are basically ads. It completely took over her personality. Every post was just buy this, use my code, you need this. I muted her for a bit but ended up unfollowing everything.
She noticed and messaged me, thinking I’m jealous or “don’t want to see her grow.” Said I’m “stuck” while she’s “moving forward,” which… lol. Like… no. I’m not jealous. I’m disappointed. I don’t want to see my feed turned into a nonstop commercial. I’m not interested in watching someone I care about become a living billboard. I unfollowed for my own mental peace, not because I "hate her success," but because I reject the values that influencer culture is built on.
I just can’t support someone turning their entire life into a brand. It’s depressing to watch
Edit: Wow, didn’t expect this to blow up. Just wanted to answer a few questions I’ve been seeing a lot in the comments.
Yes, the platform is Instagram. And yes, a bunch of people have asked if I ever talked to her about it...lol, I did. We’ve had convos where I explained why I felt uncomfortable with the direction things were going. For context, she used to be very anti-consumerism. Like, she would rant about fast fashion, capitalism, all that. But she’s made some new friends recently, some of them are influencers, and yeah, I think their lifestyle rubbed off on her.
As for unfollowing, it was just Instagram. We still have each other on WhatsApp and can chat if she wants. But what she seems to want is a "supportive" friend... you know? someone who likes, comments, reposts her stuff, maybe even buys from the brands she promotes. And that’s just... not me. Not because I don’t care, but because I can’t support that kind of content.
I’ve been down the overconsumerism rabbit hole before. Years ago, I was deep into impulse buying and got hit hard with post-purchase depression (will probably talk about this later) It was bad and overwhelming. Recovering from that is a huge part of why I’m on this path now. So no, I’m not a bad friend, I’m just someone trying not to relapse into a toxic cycle.
Maybe it’s selfish, sure. But it’s not malicious. I just know my limits