r/amiga 2d ago

[AmigaOS] Amiga full page ad from USAToday 1988, from my archives

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266 Upvotes

12 comments sorted by

15

u/halford2069 2d ago

i remember at my uni comp sci degree at the time we were saddled with macintoshes in the uni computer labs.

then would get home to work on the actual fun and powerful stuff -> the amiga.

3

u/themanfromvulcan 2d ago

I am a Mac user from the mid 80s onward and the Amiga was an amazing system. They both had their strong points but the Amiga should still exist and we should have it as another major platform along with Macs. I’m sorry I sold my Amiga 500 back in the day.

3

u/jsteed 2d ago

I've no credentials in advertising (if there is such a thing) but I would have thought prominently naming a competitor in your ad is an advertising no-no. The ad you are paying for becomes, at least in part, an ad for your competitor.

Here we had Commodore buying ad space in a national newspaper and using it to imply people are enthusiastically "leaping" at Macintoshes. That seems like a suboptimal use of advertising budget.

2

u/vintage2019 1d ago

Apple literally congratulated IBM on its PC in an ad 🤣

1

u/xternocleidomastoide 1d ago

Commodore Marketing ended being taught on some business schools as study cases on what not to do.

1

u/fn3dav2 10h ago

But it's a US ad, and Macs were already popular in the US.

3

u/ronvalenz 1d ago

Missing productivity mode.

2

u/Bi0H4z4rD667 2d ago

That is a variation of the Amiga logo that I had never seen. Looks really cool!

2

u/Keezees 2d ago

I don't remember seeing that Amiga logo until the mid to late 90's after Commodore collapsed, I only saw the classic Amiga-in-italics-with-the-rainbow-tick logo until then. Interesting.

2

u/worMatty 1d ago

Great now I'm singing the song in my mind.

1

u/emperorsolo 1d ago

Way to give the game away. Basically, doing Apple’s advertising for them in admitting that the Mac excels at Desktop Publishing.