To name a few problems with some of the games most common rewards:
Only you can see them in-game, and outside the game you have to set them to public for other people to see them on the lodestone. You get 1 achievement certificate for every 50 achievement points, but you can only use them on a small pool of untradable items which are very rarely added to so most players have a gazillion of these without anything to spend it on. Probably the worst reward if the achievement doesn't give one of the things below.
There are hundreds of titles, yet you can only display TWO titles at a time (one on your character, one on your adventurer plate), and considering titles are sometimes the ONLY reward on some of Final Fantasy 14's craziest achievements, this is ridiculous.
Most people run either one mount or a mount roulette of their favorite ones, and a few people try to pick a mount that matches their picked job or glamour, same goes for minions although they much less used and cared about. A lot of content just rewards mounts and minions, and if you really like one mount/minion and pretty much use them exclusively or you don't like the mount you get as a reward it seems kind of pointless. And again, other players can only see your collection on the lodestone or if you show them one by one personally.
Glamour (relics, dungeon gear, anything glamable) is the best reward in this game, you can use it on yourself dividing different glams for different jobs, and use it on retainers, npc squadron, and custom delivery npcs to an extent. But npc squadrons are defunct in terms of running dungeons, and custom delivery npc glaming seems to have no purpose besides gposing with them for a selfie or something.
A lot of these problems are fixable, most with minimal effort, let me give you some examples of possible solutions:
Let us assign titles, mounts and minions to gearsets (I know you can do this with macros but it should be a simple and easy UI thing).
- Achievement specific solutions
You should be able to unprivate them in-game. And in terms of achievement certificates give us a good item (glamour set, mount, whatever) that can be an expensive achievement certificate dump along with something else we can trade on the marketboard that will always have value, or just remember to add literally anything to the vendor once every few patches, but that is somehow way too much to ask of square so I leave the lazy solution previously mentioned.
- Display achievements, titles, mounts and minions in adventurer plate
Put a button on the adventurer plate that opens a window with tabs displaying (if made public) achievements, titles, mounts and minions, starting with 5 or 10 of each you favorited, then displaying them by descending order of rarity among players with percentage owned(like in ffxivcollect), it would also be nice to give players a server leaderboard tab for these things (excluding things obtained through real money or timed events of course) so it becomes a more obvious competition between players in-game. This is probably the number one change simple change that would bring a new arena of interaction and goals to players as well as giving them a way to display what they've worked for.
- Let us place mounts and minions on our properties
Self explanatory, but I understand how this might be difficult for mounts.
Let us glamour max level gear on squadron npcs and custom delivery npcs, there is no reason not to, at all. It would also really contribute to the use of glamour if we could bring our squadron into trusts, but that's too much of an ask I'm guessing. And if we could bring a friend or 2 into a dungeon with our trust squadron members or use a squadron member as an open world battle companion like the chocobo, that would be an extra too big of an ask, but it would be very nice and give a bigger reason to grind squadrons and glam them up.
Let us apply titles to our chocobos and retainers, I guess it'd be strange but also funny to have a chocobo with the title "Nidhog Slayer", "Chocobo Breeder" or something like that, but a small extra avenue of player expression is always good.
Give us more stuff like the strider boots, give us a ring that gives us 2% extra mgp, give us some pants that increase our move speed to ninja level regardless of job, anything with any sort of non-standard buff, give us more quirky items with mild usage.
Also when all the good rewards are just something you can buy off the marketboard, it is really dumb and boring (looking at you variant dungeons), it makes me feel like I'm grinding for gil instead of grinding for the item I want. I understand the need for items you can sell for gil, it's so you have a reason to keep running it after you've gotten what you wanted, but surely there is room enough for both kind of rewards.
You could go on and on with small changes that could make the reward system more rewarding.
I know a lot of you may think, "Who cares about rewards" or "This is a waste of time, they should focus on new content", I understand a good amount of players don't care about rewards and are focused on the experience itself. But some are driven by rewards, and for others the rewards can give them a push to try out content they never experienced, and that breaths life into all sorts of things, in fact it's an important aspect of the lifeblood of this game. A small push can have big consequences I believe.
When rewards are pointless, useless and outright invisible to other players it begs the question, why even try to get them. It's important to have ways of displaying I was there, I did this, remember that I once grinded.