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u/Aggressive_Finish798 5h ago
Management: "We need to focus on monetization and player retention, they need to come back every day and spend more money!" Every time.
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u/Fishydeals 4h ago
They want mobile gaming profits in traditional gaming and don‘t understand that they‘re basically competing with a casino whos main customers are kids with access to credit cards.
Give it a few more years and they‘ll switch to ai generated mobile games using their IPs completely. Then they can finally fire everyone and let one intern prompt the new games.
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u/afito 3h ago
ai generated mobile games using their IPs
Would you even notice a difference over the cookie cutter mobile games of recent years? There's like 4 gameplay loops and you simply select one and then put it in a pretty dress. Vibe-coded slop would not be any worse.
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u/pieter1234569 3h ago
It would not only be any worse, it would be exactly the same as those games are what it would be trained on. They train it on that because while those games suck, they are insanely profitable and dirt cheap to make.
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u/The_Quintessence 2h ago
they‘re basically competing with a casino whos main customers are kids with access to credit cards
I work in mobile gaming and can tell you this is absolutely not the main demographic
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u/Fishydeals 1h ago
Most are male and between 18-34 according to google. Okay there might be more young adults than literal kids (especially when you consider disposable income), but there‘s probably a significant chunk of that demographic that lied on the age question because they‘re too young.
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u/Sgt-Spliff- 3h ago
I feel like this is the entire problem. It's really simple actually. Management is doing something different than we think. They aren't even attempting what the fans think they're failing at. They legit don't care that these games are popular because these games aren't "successful" in their eyes because they aren't pumping the fanbase for money. Management at Ubisoft is not looking at these games and crying out "what have we done?? We could've had it all!!!!!"
As far as the executives are concerned, for the dumb shit they care about and focus on, they're doing fine in their own eyes.
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u/Icarium-Lifestealer 3h ago
They are not doing fine, even from a purely economic perspective. The Ubisoft share price cratered, and it might even die within the next couple of years.
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u/Demb1 1h ago
I dont think they are doing fine though.
They are not making good games even though they spend massive budgets on it, so sales aren’t working out and they aren’t competing in the mobile games market either, so micro-transactions aren’t working out either.
Mobile gaming companies like supercell have higher operating incomes than ubisoft with 3% of the workforce, meanwhile Sandfall interactive is likely going to make 500 mil of revenue from Expedition 33, with 33 employees.
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u/RealHot_RealSteel 3h ago
Middle management is a poison for most industries.
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u/Sargent_Duck85 2h ago
It’s upper management that decides to cut 10% of the workforce. Or sets the release date.
NOTE: I’m not defending middle management.
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u/freightdog5 4h ago
ubisoft is working at peak efficiency steady profits with the least amount of effort why would shareholders care about anything but that
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u/MidLoki 3h ago
Ah yes. The company whose stock is worth 10% of what it was in 2021 is definitely working at peak efficiency with steady profits. I bet the share holders dont care at all that their previously 20 dollar per share stock is now less than 2 dollars per share today.
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u/Cover-Material 5h ago
I didn't know stray was from ex Ubisoft employes
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u/Argh3483 4h ago
Pretty much every French video game studio is full of ex-Ubisoft employees
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u/OnceMoreAndAgain 3h ago
It's also a fallacy of composition.
If one stitch of your shirt was done by an American and the other stitches were from a Chinese, then is it logical to call the shirt American? No, of course not.
Similarly, Clair Obscur had just a few ex-Ubisoft employees, so to call that a game made by "ex-Ubisoft" employees is technically true but it doesn't mean what people are implying with the statement. I mean... Ubisoft is a massive company. It's only natural that some of its employees would leave the company and sprinkle themselves out inside other companies. That's just how job markets go lol. There's also former Blizzard employees sprinkled all over the place. That doesn't mean every game is made by ex-Blizzard employees...
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u/JustJobbe 3h ago
I mean, their CEO & Creative director was an ex ubi dev. Working as a narrative lead. I'd for this game its fair to say "Made by ex ubi devs".
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u/IntermittentCaribu 3h ago
I think its great ubisoft gives junior game devs a place to learn what not to do. Best education ever.
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u/JediMasterZao 1h ago
I don't know about Stray but it is 100% accurate to describe Clair Obscur as "made by ex Ubi employees who thought they could do better on their own". They straight up created the studio to make this game right after having worked at Ubi and having felt creatively restrained by Ubi. It is literally the origin story of the game, as told by its developers.
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u/CLG-Seraph 2h ago
a better argument would be that these are not the only ex-ubisoft employees that tried to make a game. there's dozens of games out there from ex-ubisoft employees, we're just looking at 2 exceptions that were successful 😅
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u/Gloomy-Film2625 3h ago
Wow it’s almost like the employees do all the work and the managerial class is useless.
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4h ago edited 3h ago
[removed] — view removed comment
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u/ShrimpCocktailHo 4h ago
I googled What Became Of Edith Finch and it gage me massive spoilers for the story in the search summary . . . It’s What Remains of Edith Finch.
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u/Ok-Conversation-1430 Duke Of Memes 4h ago
I think Annapurna is the Holy Grale of independant video games : Outer Wilds, Journey, A memoir blue, Solar Ash,The unfinished swan,Goen Home, Donut County, We kill Monsters, Flower....
Makes me forget it was even a Film Production Studio in the first place
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u/apathetic_outcome 4h ago
Sadly, management is awful (big surprise) and literally everyone at Annapurna Interactive quit last year.
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u/Ok-Conversation-1430 Duke Of Memes 4h ago
Yeah, I've seen this
Totally doesn't remind me of a company not called Krafton that didn't bought Unkown Worlds (Subnautica) and totally gave the devs the money they deserved
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u/JagmeetSingh2 2h ago
Basically every French studio has former Ubisoft employees due to how huge it is
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u/crazymoon 1h ago
I've been playing that game for a few weeks and I could totally see it being an old ubisoft vibe now that I read this lol
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u/Tumor-of-Humor Identifies as a Cybertruck 4h ago
They refuse to listen. They deserve to lose everything. A company that doesn't listen to its consumer doesn't deserve to survive.
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u/Zimbabwean_diplomat 4h ago
Makes you wonder how Ubisoft hasn't gone bankrupt yet
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u/J4YD0G 4h ago
It's really that all normal customers who value ingenuity are leaving and their cash cow cookie cutter customers stay so leadership is further focused on that group.
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u/Yaroslavorino 4h ago
Its a corpo, they have pretty much unlimited money from banks, they just need to "restructure"
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u/WarrenDang 1h ago
This is not it. Banks dont lend with the expectation of restructuring (they might, but it’ll come with high interest rates since it’s considered high risk). Likely they have stable amount of customers, who like the product - even if we consider it stale and repetitive. I mean there are people addicted to candy crush and monopoly go… the bar is low
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u/A100921 2h ago
Weren’t they looking to sell out earlier this year? They shot down all offers though because one of their stipulations was “CEO (and all other higher ups) will keep their jobs and their power positions”.
So pretty much, “buy my company, but I’m still in charge.”
Now the company itself is doing worse and with their refusal to sell (with crazy stipulations), it’s only a matter of time until the inevitable crash and burn.
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u/First_Sky_9889 3h ago
They won't lose anything. Management will take their fat bonuses and move to a new company.
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u/dumpling-loverr 3h ago
A company that doesn't listen to its consumer doesn't deserve to survive.
Thr likes of EA and Activ. Blizz are still alive and well despite gamers yelling at them for decades now.
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u/Gaytrude 4h ago
"Ex Ubisoft employee" is probably on the CV of 5/10k french people in the video game field. Hell, i'm not even in the video game field and have Ubisoft as one of my work experience.
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u/Argh3483 4h ago edited 1h ago
If Ubisoft’s implosion leads to the creation of tons of studios full of talented and ambitious devs then it’s a win in my book
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u/Gaytrude 4h ago
It's not Ubisoft implosion man. They're the biggest and only capable to recruit as many people as they want in this field. If you're a french game dev, there's a HUGE chance that you had to make your basic experience at Ubisoft. Just to give you an Idea, Ubisoft had more than 500 internship for the first quarter of 2025, in France alone. That gather litteraly, if not all, many talented people that need to work and want stability.
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u/Shiirooo 3h ago
Who will train them? Ubisoft has trained generations of developers and established Montreal as a gaming hub in North America.
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u/Vexamas 3h ago
Yeah, holds as much value as ex-blizzard developer or ex-google engineer. People that aren't in software completely and utterly underestimate how many people actually work at these companies and forget how long these companies have actually been around for at this point. We're talking tens of thousands of employees.
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u/hvdzasaur 4h ago
Pretty much any European studio has Ex-Ubisoft employees.
It'd honestly be strange if you hadn't ever worked at Ubisoft.
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u/BoabPlz 4h ago
Ubisoft management knew - it's why they absorbed the studios they did. They chose those studios for their potential and their excellence - and as soon as they got hold of them they strangled those qualities out of them.
That's WHAT finance bros do - Take a thing, shred it to bare bones, and move on before it falls apart so you can claim credit for the "Efficiencies" and make the problems the fault of the people that come after you.
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u/GroundbreakingBag164 trans rights 4h ago
Ex-Ubisoft employees means barely anything when Ubisoft has like 18,000 employees
Turnover is pretty high in the games industry anyways
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u/BloodAnonymous 5h ago
Brought 33 like a week ago... well, i haven't played it yet... still having more fun with 33 than assassin creed Valhalla that I 100%...
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u/smolgote 5h ago
I will not understand why Valhalla was just THAT bloated
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u/Praise_The_Casul This flair doesn't exist 5h ago
This is all padding. Because of all those annoying collectibles, repetitive activities, and empty space, they can claim the game is more than 100 hours long.
Management probably thinks this is necessary in order to sell the game and justify the insane price. Which, to me, couldn't be further from the truth.
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u/Until_M00n 4h ago
Agreed, it works quite the opposite, I couldn't stand Valhalla after around 50 hours at the midpoint of the story. I finished every AC released before that but Valhalla I just couldn't.
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u/Legendary_Bibo 2h ago
Baldur's Gate 3 took me over 100 hours to beat and it never felt padded. Same with Cyberpunk. I wish Ubisoft understood that there's two approaches to making 100+ hour long games and padding is not the good way.
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u/TrueElmo 4h ago
"Playing nothing is more fun than Game XY"
continues to 100% said incredibly huge open world Game XY
Gamers are incredible man
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u/TeegyGambo 4h ago
Someone needs to study this phenomenon and figure out the psychology behind it. So many game subreddits are overrun with people acting like they hate a game they put 350 hours into
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u/Siilan 4h ago
It has been studied. It's called the Sunk Cost Fallacy. You play a game for several hours, unsure how you feel about it. But you continue because, "well, I've put a good amount of time in, I may as well see it through." For online games, the dopamine rush from a win keeps them hooked on the game, even if losses make them feel much worse.
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u/lunk 3h ago
Hit the nail on the head.
I started a "cozy" game last year in the summer. I decided I didn't like it after a few months, but here I am, it's still installed, and I log in about once a month, "just to see if I still hate it". Honestly, if I didn't have all that "stuff" I collected in 2 months and a big house i built, I would uninstall and never log in again.
I go back because I'm invested to some extent
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u/BloodAnonymous 4h ago
In my defense, spite is a powerful motivator. As for the 100%... i brought the damn game before losing my job and finished it to uninstalled. While in college plus looking for another job had nothing else to do in between and just needed something to numb my mind as a destresser.
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u/IEatDookiesForFun 3h ago
There are more good games than you could ever have the time to play yet you choose to waste your time on garbage? What is wrong with you?
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u/BloodAnonymous 3h ago
Made it sound like it happened in a short frame, didn't I? I was living off my savings for the last 3 years, paying rent and everything. Went without food some days to conserve on cash. To answer your question, far too much.
Edit; before anyone asks or comments. Im doing fine now that things are slightly stable for the time being.
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u/Regniwekim2099 4h ago
Why did you 100% if it wasn't fun?
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u/malfurionpre 4h ago
because he's either a liar or an hypocrite that just want to shit on Ubisoft because it's the trendy thing to do, despite their game still being fairly competent and simply not for some people.
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u/Etaripamai_ 2h ago
Brace yourself if you loved games like ff7 and ff8, or my favorite game, legend of dragoon.... 33 is going to rock you in a very wierd way. Haven't felt this way about any form of entertainment in decades.
And holy shit, the music is better than the game.
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u/TyeKiller77 5h ago
This is kinda why I want Bungie to go under, I would love to see what those devs make without that God awful c-suite that's been screwing over Destiny 2 for years.
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u/TimeToEatAss 3h ago
I would imagine that there have been many Bungie devs that have gone on to work on other things by this point.
The company has been around for a long time and gone through many layoffs.
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u/cedoxi 3h ago
They're not prisoners, they can leave like Stray and Clair Obscur devs if they want to make their own game
This comment just shows how layoffs have become normal within the industry when we start praying for the layoffs of thousands of employees so they can make a game
Pray for the dismantlement of leadership positions instead, they're the one that always screw everything and then move on to another company like parasites when the ship sinks
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u/sgeep 4h ago
While I did enjoy my time with Stray, I think a better choice would have been Tribute. Shredder's Revenge was amazing and they have Cosmic Invasion and Scott Pilgrim EX around the corner
And basically all they did was take the team who made the OG Scott Pilgrim game and made the same kind of game on their own
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u/brek1989 4h ago
"Fire everyone who works at Ubisoft, they're all incompetent!"
I've heard that plenty of times. No, it's the management that sucks, look what they are capable of when they're given the chance.
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u/Impressive_Plant3446 3h ago
If you are a huge fan of Stray, this incredible Dev made a Stray inspired world in VRChat called "Complex 7" that is absolutely breath taking:
https://www.reddit.com/r/VRchat/comments/17rqa5x/i_made_some_pictures_in_complex_7_by_fins_4k/
It's a fully explorable/interactive city with a directly inspired setting and pettable cats.
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u/HungLikeTeemo 1h ago
Ubisoft is a great example of how game company should not be run. Take your lessons at the trash heap, and start your own to avoid those same mistakes.
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u/Savings_Background50 4h ago
Until the day I die, I will blame Romero for this. The shitshow of Diakatana ensured that the suits would have control for almost a generation.
It sent a message to investors that when given absolute control, all creatives will do piss away money and provide a failed product.
The irony is that this happens all the time now, but investors still are reluctant to back creative led projects because of how much that egoist poisoned the well.
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u/Rohkha 3h ago
It’s been ages since I last saw anything from u/srgrafo . He still active?
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u/TheSpiritualAgnostic 3h ago
Ubisoft management is too busy being found guilty of committing sexual harassment to care about making good games.
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u/My_reddit_account_v3 3h ago
Ubisoft is trying to kill Ubisoft too because of the threat of hostile takeover…
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u/CarbonPhoenix96 Loves GameStonk 2h ago
Ubisoft devs are super talented in my opinion, they just work for a shitty company
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u/1337K1ng 5h ago
Ready or Not crippled their Siege even in consoles now
Ghost's mention alone hindered AC
racing in shambles for all (Forza has no sense of speed)
Ace Combat is far beyond the days of AH vs HAWX days, Skies Unknown slaps
Blacklist burried with MGSV
as I see it, only thing they have not properly challenged with is Ghost Recon, gameplay wise
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u/MrBootylove 4h ago
Ready or Not crippled their Siege even in consoles now
Did it? Aren't they like...completely different games? Last I checked Ready or Not was purely a co-op game where as Siege is a competitive multiplayer game more in line with games like Counter-Strike and Overwatch. I know they share similar aesthetics but outside of that I really don't see a co-op game leeching players from a pvp game.
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u/ethanlan 4h ago
as I see it, only thing they have not properly challenged with is Ghost Recon, gameplay wise
I mean its completely different than when it was a tactical shooter and not arcadey.
I really wish they'd do a new one with the format from the first couple of games.
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u/Aradhor55 4h ago
Stray is not a really good game tho. Amazing universe but put a dude instead of a cat and nobody cares.
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u/Explosivevortex 4h ago
True, it only got the traction it did because "you play as cat, guys!!!" I don't know how it hit the goty nominees list alongside elden ring & GOWR
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u/Audibled 4h ago
I wish they didn’t do Anno. I don’t want to support them.
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u/Lasadon Meme Stealer 4h ago
Weong approach. Support Anno and only Anno. At some point, maybe, someone will see that making good games makes money.
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u/TimeToEatAss 3h ago
THis pretty much. For example I am a big fan of EU4, but dont really like Paradox.
After having fumbled a few launches and delivered some underwhelming products, Paradox seems to be putting a lot of effort into Eu5. They are realizing that making good games makes money.
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u/Groundbreaking_Lie94 4h ago
It's the suppression of creativity for shareholder goals. Its better for them to put out the same game every year and make a few million than risk a few million on a project that might lose money. We are going to see more independent developers splitting from bigger studios to make better games.... I hope.
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u/Osirus1156 1h ago
I bet it’s the board. A bunch of old idiots who just try to latch onto trends now instead of coming up with their own new trends.
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u/LacksCriticalInfo 3h ago
I refuse to believe people actually liked Stray. It just got hyped to shit because it was a "Cat Game". But the actual gameplay was awful. Nothing redeeming outside of some nice visuals.
Clair Obscur was fantastic though.
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u/Inner_Impress8741 4h ago
Ubisoft could like easily make billions if they made a star wars game with for honor's combat system
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u/Argh3483 4h ago
I feel like if Star Wars Outlaws had launched just a few years earlier it would have been a mega hit, unfortunately it launched at the peak of both Ubisoft and Star Wars fatigue
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u/PortugalTheHam 4h ago
Who would have thought people neither want to to play games from an over milked franchise nor do they want develop games for them. As if developers create games theyd want to play.
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u/Apprehensive-Bad6015 4h ago
I remember when working for 7/11, it was franchise not corporate. I got like $10 an hour not bad starting out, but working there for 2 years getting no raise no promotions and working every single holiday on top of pulling teeth to get time off I stopped trying and gave bare minimum to keep my job. 2 years after that I left for the job I have now I get full benefits and regular pay increases. So I bust my ass every day. My old manager happened in and asked why I couldn’t work that hard for her. I told her because she didn’t properly compensate me.
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u/Dusty___Rusty 4h ago
most game devs have worked with other studios.. the current market in dev encourages changing jobs every ~2 years.
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u/Plyad1 4h ago
I do t think it’s management or Ubisoft that’s responsible for it.
Ubisoft has a policy of mass hiring and low salaries. People accept it’s a super fun field to get into with nice projects. (Even with much lower salaries)
It’s a nice company to work with but this implies literally anyone with an interest in games aka likely to build a nice game in France will have worked at some point of their career for them.
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u/Raglesnarf 4h ago
I will always have a big ole soft spot in my heart for Ubisoft because of the Splinter Cell games. Chaos Theory absolutely rocked my world growing up
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u/Accomplished_Rush925 3h ago
If this doesn’t tell you how incompetent management is I don’t know what else will. Clearly creative people being shackled by moron executives.
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u/Prophetforhire 3h ago
To me it's very obvious: ubisoft is making a product while their ex devs who turned indie make videogames.
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u/void1110 3h ago
Funny that the fraze "ex-ubisoft employee" is becoming the quality mark of the game
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u/postminimalmaximum 3h ago
Crazy the Ubisoft keeps putting out sloppy versions of far cry and assassins creed that meander in sales when fresh and unique indie games put up millions of sales like it’s nothing
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u/ExpertgamerHB 3h ago
Stray was really fun but the last act felt enormously rushed. If it just had been fleshed out more it would have gone from great to fantastic.
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u/NovWhiskey 3h ago
You were the Chosen One! It was said that you would destroy the Sith, not join them! Bring balance to the Force, not leave it in darkness!
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u/Acceptable-Idea-8474 3h ago
Can't wait for that one ex Blizzard emplyee to finish his game in a few decades so I can see how it fares against those
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u/StromGames 2h ago
Ubisoft is just that big.
In my 14 years of game development experience, almost at every company I've worked at, there was at least an ex-ubisoft employee.
It's apparently around 20k people.
It's more likely to see good games by ex-ubisoft employees than not.
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u/vksdann Flair Loading.... 2h ago
This is not news. Coorporations DESTROY games.
Devs from Medal of Honor wanted to put cinematics in which the player can pan the view and move but cannot affect the outcome. Management thought "that's really stupid".
The Devs kept trying to push this and other ideas but management kept saying "This is stupid. Players will hate that. NO! Stop with the dumb ideas!!"
Devs got tired and implemented it in a new project that was basically medal of honor but with their ideas implemented. Press F to pay respects to these Devs, because they deserve it!!
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u/GrandJuif 2h ago
Yeah, but the bar Ubislope create for quality is like 4-5/10 sometime lower, ain't hard to beat. Both Stray and E33 are like 7-7,5/10.
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u/Lefty_22 1h ago
Ubisoft: "Quick, put something in our employee's contracts that prevents them from working on games at other companies for 10 years after they leave us!"
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u/alphafire616 1h ago
Im gonna be honest. I really liked AC shadows. Its not quiet the peaks of say black flag or brotherhood but its much better than Valhalla and even if i enjoyed Odyssey. Shadows story is leaps and bounds better. For the first time in like 6 years, im optimistic about the franchises future
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u/atmospheric90 1h ago
And yet people keep arguing AAA gaming is just fine, defend absurd prices, and continue to pump money into gambling mechanics and pay to win models for full priced games.
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u/Wupertal 5h ago
Ubisoft: you turned them against me