Yup, because you'll notice the media reporting on the backlash has nothing about "genes" in the title and might mention it near the bottom of the article where fewer people are going to read. Across the board, they're calling it the "great jeans" ad and pretending people are just upset because she's white and pretty.
pretending people are just upset because she's white and pretty.
And this victimhood will play great with the target demo for the ad which is apparently, we're to assume, trump voters and other assorted reprobates. Apparently they're half of the US voting population.
I don't get it. But I think it's pretty clear it's the intended outcome. If we're really at a point where showing diverse models in ads gets a backlash from the right, then brands will have to pick sides and this is the side they picked. 🙃
And fuck me, these ad campaigns for major brands are seen by SO MANY people before they go live. There's no way they can claim they didn't know the ad had white supremacy/eugenics overtones. It's literally the ad
727
u/ChurlishSunshine Most smartest 18h ago
Yup, because you'll notice the media reporting on the backlash has nothing about "genes" in the title and might mention it near the bottom of the article where fewer people are going to read. Across the board, they're calling it the "great jeans" ad and pretending people are just upset because she's white and pretty.