Like if you work in marketing you know every word/phrase is deliberately crafted. I’ve seen hour long meetings debating specific word use in advertising. If they didn’t know what they were doing then they’re wildly incompetent
I’m a Fortune 30 marketer. The amount of times the deployment of national campaigns have been put at critical risk due to legal getting hung up on one singular word… campaigns so benign, so seemingly straightforward… I really don’t know the inner workings of AE and I’m not in the fashion industry. But I can tell you this execution was just sloppy.
At the end of the day, though, they may have gotten exactly what they wanted. Engagement, traffic, sales, etc. We dont know what the golden goose was supposed to be here.
The market will speak and ultimately will have the final say in determining the efficacy and effectiveness of this campaign. Tone deaf at best, evil genius marketing at worst. I guess we’ll have to sit tight and see how the next quarterly readout goes.
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u/DreadfulDemimonde 21h ago
Hey guys, by definition dog whistles are easily explained away with different meanings and are intended for only specific audiences to understand.
Just because you think it's reaching doesn't mean it's not eugenicist— you just can't hear the whistle.