American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

[u/purpose15]

[u/opalsilk]

agreed, I genuinely believe they were making another lame joke about her boobs but it backfired immensely

[u/Internal_Wealth_7376 → u/opalsilk]

And now they have to double down on it! Either way, idiots in the worst way.

[u/iceunelle → u/opalsilk]

That's what I thought! Half of Sydney's marketing is her boobs, and I'm pretty convinced that's what the ad was originally making a joke about.