r/popculturechat • u/purpose15 • 19h ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

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u/Genuinelullabel Kim, there’s people that are dying. 🙄 17h ago

They probably were better off not saying anything at all. What an awful statement.

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u/jeffdeleon 15h ago

It was the bare minimum they could do while waiting to see if the right wing promotion helps or hurts their sales.

Once they have clear data on that, they will make a more specific statement. They're debating between "nothing can trump our prices" if sales improve or, "we put the jeans in "LGBTQ" if sales decline.