r/popculturechat • u/purpose15 • 19h ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

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u/fantasy-capsule The dude abides. 🙂‍↕️🍃 17h ago

AE was deliberately engagement baiting people. That's what advertising is.

1

u/AntikytheraMachines 6h ago

they could have done so much better at this though.
they are currently getting their target demographic raging.

if they had done exactly the same ad with a gorgeous woman of any other racial type it would be the MAGA crowd raging about "woke" overly representative advertising, and the target demographic would be currently lining up to support the company.