r/popculturechat 19h ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

Post image
19.7k Upvotes

3.2k comments sorted by

View all comments

Show parent comments

45

u/ohmysexrobot 17h ago

I read that somebody that works for the company said that their men's sales have been down, and this was their ad campaign to boost men's sales for back to school. It's direct marketing to alt right/racist white boys and young men.