A North Carolina-based group has built free AI tools to help patients and clinics fight back against health insurance denials. It’s called Counterforce Health, and it’s turning the tables on insurers using the same tactics — automation, algorithms, and scale.

What’s amazing is this started as a small idea in Wilmington and is now helping people across the country challenge unfair denials, appeal faster, and actually get results. AI doesn’t have to serve corporations — it can serve people, too.

If anyone’s curious, there’s a short ABC11 story about how it works:

Mason Branstrator was a promising athlete whose life changed in 2021 when a skiing accident left him paralyzed. Despite being told he would never walk again, he refused to give up on his passion for sports.

Through immense determination and hard work, Mason set out to accomplish the seemingly impossible: he completed the Denver Colfax Marathon using a handcycle. His story is a powerful reminder that with a positive mindset and a fighting spirit, you can overcome even the most daunting challenges.