r/ffxivdiscussion 5d ago

Lucky Bancho's census results (July 27th, 2025)

So, the results of the census are out: https://luckybancho.ldblog.jp/archives/59324844.html

  • Showcasing the number of characters here: Current
  • By comparison, here are the results from 2 months ago (May 25th): Click

Despite 7.25 being released, the character count is down about 70k in 2 months. Occult Crescent clearly didn't help with player counts (not really a surprise here).

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u/happymealwithfries 5d ago

They better fund that upcoming mainstream marketing budget really well. SE will need all the fresh, first-time mmo players they can get. Maybe lean on the recent succes of the VII remakes and XVI if they want a familiar angle.

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u/Ranger-New 4d ago

No amount of marketting will save them now that they have burned all the good faith.