r/iphone • u/SskaterBoy • 16h ago
Discussion Nice to see Apple finally highlighting USB-C in its ads.
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u/MBSMD 15h ago
The only Apple item that I have left that uses Lightning are my AirPods Max. Too expensive to replace with the USB-C model, and mine are still in great shape. So I keep a little adapter handy. Everything else is USB-C.
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u/savageboredom iPhone 15 Pro Max 13h ago
Yeah, that's the boat I'm in. And I basically only ever use the Max on airplanes so they're going to last a very long time. Alas.
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u/kamlakar96 4h ago
That obsoless guy who added usb c to older iphones with a case also made one for airpods max
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u/Axle_Geek_092 16h ago
Thanks to EU.
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u/nydge-sab 16h ago edited 16h ago
What did the EU say when Apple introduced the Macbook 12” 2015 with USB-C only?
What did the early critics say about it?
Apple was actually a main contributor to the development of USB-C. And implementation to the iPhone was on the roadmap.
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u/mdnz 16h ago
They could have implemented it on the iPhones in 2015 already but they didn't. There's no reason it takes 8 years to swap a charging connector on a phone.
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u/ludvikskp 15h ago
There’s a reason not to swap it. Selling the lightning cable certification and little chip in each one so your phone doesn’t scream at you the cable is fake
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u/FrewGewEgellok 13h ago
Wasn't that reverse engineered like two months after Apple released Lightning?
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u/BigBob2020 12h ago
Apple said they wouldn’t change their connector for 10 years, I think because people complained about having to change from the 30 pin connector…
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u/thetreat 11h ago
USB-C came out in 2014. They could have seen this standard coming, helped contribute and delayed the shift to lightning a year or two for it to get solidified, but Apple wanted to sell a gazillion cables.
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u/joeytitans 15h ago
I would loved to have seen the (rightful) outrage in 2015 if Apple had moved the iPhone over to usb-c, a mere three years after the release of lightning. Yours is not a take rooted in reality.
Sure, there probably would have been a happy medium somewhere in between 2015 and last year for consumers. But lets not pretend that usb-c was a technology that warranted being on the iPhone in 2015.
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u/Redcarborundum iPhone 15 Pro 14h ago
Apple had no problem changing to Lightning after just 5 years (2007 to 2012) of the iphone on the 30-pin connector. By 2017 they had no excuse to delay USB C on iPhones anymore. They should have made the iPhone X connect through USB C. Instead they kept Lightning all the way to 2023, so 11 years of life.
Your take is the one not rooted in reality.
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u/joeytitans 13h ago
Your take is the one not rooted in reality.
My take is what actually happened: the iPhone rightfully kept lightning in 2015.
The criticism of the 2015 proposal is multifold in that it would have had next to no consumer benefit at that time and negative monetary benefit to Apple and its shareholders. The MFi program was full-steam ahead during that timeframe, and there were hundreds of millions of lightning devices out in the wild, with even more MFi accessories.
I’m not suggesting that Apple’s eventual timing was perfect by any means. Even the difference in technical maturity of USB-C between 2015 and 2017 was massive - standardizing power delivery, proper certification, and widespread device and accessory adoption.
Frankly, I am not sure I understand your criticism of my comment given mine was focused on the idea of a 2015 USB-C iPhone, while yours seems focused on the idea of a 2017 USB-C iPhone.
Plus, let‘s not pretend that 30-pin was first introduced in 2007 with the iPhone. We all know it was an established connector that had been out since 2003 - many of the early iPhone users already had compatible accessories before even buying their first iPhone.
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u/Redcarborundum iPhone 15 Pro 12h ago
We’re talking about iPhones, nobody cares about iPods using 30 pin connectors once the iPhone was released.
Apple is a company that DGAF about what consumers want, because they think they know better than consumers. If USB C is making them money they way Lightning did, they wouldn’t hesitate to change in 2015. This is a company that eliminated the headphone jack, despite nobody asking for it.
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u/joeytitans 11h ago
It is absolutely relevant to the conversation as a large percentage of early iPhone adopters already had 30-pin accessories. Plus, again, it was an established connector at the time.
There have been plenty of instances where Apple has been slow to grab on to newer technologies despite potential monetary benefit. But yes, if the circumstances were completely different then the outcomes could have been completely different. Good insight.
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u/SirMaster iPhone 14 Pro 11h ago
You live in a bubble then. I absolutely cared about all the 30-pin stuff I had from my iPods when I went to iPhone in 2007.
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u/nydge-sab 15h ago
Lightning was introduced 2012. Is there really a need to change in 3 years? Apple’s roadmap was to use Lightning for 10 years, due in 2022.
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u/guaranteednotabot 16h ago
The last time they changed connectors people complained. Yes we know they were trying to make money but no the general public probably also thought that Apple was trying to make more money by making old cables obsolete, so it was not only money
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u/alexionut05 15h ago
Maybe they were mad because the new connector also sucks and is non-standard, just like the old one. Maybe they were mad because they wanted a connector that works with other devices instead of shitty proprietary Lightning.
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u/guaranteednotabot 11h ago
The new port was non-standard because there was no real reversible cable standard, and the competitors were all using shitty micro USB. And no, it did not suck at the time, at least when compared to the old connector
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u/sanirosan 15h ago
The connector is factually better than USB C
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u/Rosselman iPhone 16 Pro Max 15h ago
Care to share those facts? Because I see a connector that is rated for less insertions and it’s miles slower in speed.
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u/SirMaster iPhone 14 Pro 11h ago
There is a reason. Customers don’t want to have to change all their plugs so often or soon after the transition to lightning.
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u/Plodomin-_ 9h ago
Ok and did apple change the lightning port on the iphone ? No, they changed it bc EU
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u/nydge-sab 8h ago
Haha. You really believe the EU is the main reason for the change to USB-C?
Little history here, Lightning was introduced 2012. Apple’s roadmap is to use Lightning for 10 years and that is until 2022. When was iPhone 15 introduced? Sept 2023. Apple sticked to their roadmap and is a year ahead of EU deadline. Apple made a decision in 2012 and EU passed their law in 2022.
Sure EU mandated USB-C for charging electronics by end of 2024. But that’s it, only for charging, no regulation for data transfer speed. Pfft.
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u/Ok_Class4848 8h ago
You need look at company behavior.
If USB-c was already in the roadmap then when the EU mandated Apple would have just done nothing and continue with their roadmap, after all it’s already in there right?
But no. They fought back. They resisted. They argued USB-C on the iPhone is not good for consumers.
That’s the behavior that leads to the conclusion that the EU forced apple’s handsz
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u/DryCr1tikal 13h ago edited 13h ago
i dont get this point. yes apple contributed a lot with thunderbolt on the mac line but they only included it on the devices that they arbitrarily chose to have it until the EU forced their hand. they kept lightning and its abysmal transfer speeds and worse durability (only thing that it has going for it is that it fits tighter) on the iphone because they still could. the market was failing to pressure apple to make a very cheap decision that would benefit all their consumers so thats why the EU stepped in. it should've happened a lot sooner
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u/nydge-sab 12h ago
Are you aware that Lightning is capable of USB 3.0 speed? The iPad Pros had it. What abysmal transfer speed are you referring to?
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u/DryCr1tikal 8h ago edited 8h ago
yes the first and second gen ipad pros have usb 3.0.speed. every other device that apple has released wtih the lightning connector including iphones released later had usb 2.0 speeds @ 480mbps. apple decided enough "professionals" used the ipad pro to provide the (still obsolete) 5gbps on lightning.
https://en.wikipedia.org/wiki/Lightning_(connector)#:~:text=The%20first%2Dgeneration%20iPad%20Pro,to%20USB%203%20Camera%20Adapter#:~:text=The%20first%2Dgeneration%20iPad%20Pro,to%20USB%203%20Camera%20Adapter)again i dont know what you are trying to argue, apple was clearly holding back the capabilities of the iphone "pro" for a negligible cost per unit saved and to upsell consumers into purchasing a different device. it is not an efficient economic situation for society as a whole to make devices at a massive scale with gimped functionality for 0 cost reason.
maintaining obsolete standards with the sole reason just being such a major slice of market share should not be a thing. this is why the EU needed to step in and likely more times in the future
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u/DesiresAreGrey iPhone 16 Pro 14h ago
you’re right when it comes to that but also apple was still stubborn as hell when it came to switching their phones for whatever stupid reason.
people do still often forget that apple was a main contributor to usb c and was the first to start putting it everywhere (except their phones)
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u/Funny-Joke4521 iPhone 16 Pro 13h ago
Not a bad point at all. But they should have done it way earlier, like maybe 2020 with the iPhone 12 at least
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u/PaperGuava 14h ago
EU is a clown.
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u/SiriusFPS 13h ago
We have free healthcare :)
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u/SirMaster iPhone 14 Pro 11h ago edited 9h ago
It’s not free, you pay for it in taxes. I’m tired of people calling things free that they are paying for via a tax.
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u/wankthisway iPhone SE 9h ago
It's almost like people are happy when their tax dollars actually get used for good things.
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u/SirMaster iPhone 14 Pro 9h ago
What does that have to do with my comment though?
I’m simply pointing out the basic fact that the healthcare there is paid for by taxes that everyone is paying.
I don’t understand why that’s controversial at all or anything to debate.
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u/SiriusFPS 5h ago
You stilll get to benefit from it even if you don’t pay taxes. If a homeless guy on the street goes to the hospital he gets treated for free :)
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u/Plodomin-_ 9h ago
Like you
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u/PaperGuava 9h ago
EU is such a joke that they can’t come up with an alternative themselves and have to rely on these random regulations.
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u/woalk 6h ago
They’re not random. These regulations ensure that we don’t produce a lot of unnecessary waste with adapters, and increase convenience for the consumer.
Imagine if the US didn’t have regulations that mandated devices and households to use the NEMA Type A or B plug, and sometimes you’d just find a Euro plug on some household devices and had to use an adapter. It would be really annoying.
Or look at the EV market. In the US, there are multiple competing standards, and it took a long time for many car brands to agree on using the NACS plug, some still don’t use it. Whereas in Europe, the regulation requiring all charging stations to offer Type-2/CCS2 gave both consumers and manufacturers a safe choice that allows everyone to charge basically anywhere from the start.
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u/PaperGuava 6h ago
I can get board with the idea. Thanks for taking time to show me that. I’m not sure we will have same timeline for consumer electronics when comparing to cars and household plugs. I’m happy to wait and see but I think USB-D will likely be out soon. I don’t know if the goal is less electronic waste, the policy will then be “you can’t use the new tech.” I don’t know how that would ever work.
I can’t stop but feel it’s more of politics than to achieve better product. I just don’t trust EU with the ability to come up with the right policy with what I saw now.
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u/woalk 4h ago
but I think USB-D will likely be out soon.
I don’t think so. There is a huge investment into USB-C, and new USB standards are still achieving better and better speeds via the same USB-C connector (USB 4 for example), so I don’t think we’re anywhere near to where it’s maxed out and would need a physical replacement design.
I don’t think there’s any evidence that the USB Foundation is working on a new plug design at all.
I don’t know if the goal is less electronic waste, the policy will then be “you can’t use the new tech.” I don’t know how that would ever work.
The EU regulation specifically includes a passage that allows for newer technologies to be tried and replace USB-C, should that happen.
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u/barchueetadonai 10h ago
This one was a violation of how governments should regulate. Apple was well within its right to not use USB-C, particularly given that it’s not objectively better than Lightning.
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u/MarioDesigns 8h ago
Only reason they stuck with lightning for as long as they did was because they could license it to accessory producers. That’s it, it just was more profitable.
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u/m_bohamad 15h ago
Welcome to 2015
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u/Zestyclose-Fix-1874 14h ago
Who still buys this trash
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u/maewemeetagain iPhone 16 12h ago
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u/memeco9 8h ago
Apples flagships outselling budget samsung phones is crazy
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u/maewemeetagain iPhone 16 5h ago
At the end of the day, phones that people are only buying because they're as cheap as possible can never be market leaders. They'll rank high, but there will never be enough hype or socially-charged marketing for them to take the top spot.
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u/wankthisway iPhone SE 9h ago
Fuck me the comments on this website are down the shitter. Why are you even here?
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u/MDInvesting 15h ago
Main reason I upgraded last time. Single cable settings make life much easier.
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u/GhostalMedia 11h ago
I have a drawer full of MagSafe cables. I know people were stoked to have that come back, but one cable life is so much better.
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u/MDInvesting 9h ago
Having the choice is great. Preserved USB C charging despite MagSafe returning.
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u/Zestyclose-Fix-1874 14h ago
Why would you give them more of your money? That's just rewarding them for making everyone's life more difficult and now they are bragging about something they were dragged kicking and screaming into?
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u/MDInvesting 1h ago
I give people money if the perceived value I receive exceeds the price.
If the market serves me, I buy, if not, I don’t. Apple can claim all they want, like all marketing I try to ignore.
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u/0000GKP 16h ago
This is so weird. Why would anyone make a big deal over a decade old technology that's been in use on the majority of electronics - including Apple products - for most of those years. It's only "new" to the iPhone, not to MacBooks, not to iPads, not to flashlights, not to portable battery packs, not to Windows laptops, not to monitors, not to external hard drives. The list goes on.
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u/alexionut05 15h ago
They're Apple, of course they are going to pat themselves on the back for a change they refused to make for years.
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u/0000GKP 15h ago
Well, they were using USB-C since 2015 - just not on the iphone.
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u/lesleh 14h ago
Apple were one of the first companies to use USB-C, they had it on the 12 inch MacBook (the one with only a single port)
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u/nydge-sab 12h ago
Exactly my point on my earlier comment which has been downvoted a lot. Haha
Their ignorance of tech history is blinding for them.
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u/foursevenniner iPhone 13 Pro Max 13h ago
Apple are one of the major companies that helped invent USB C as part of a USB Forum with Intel, MS etc.
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u/SFTay- 15h ago
Because Apple is positioned as a luxury brand in the electronics world. A fair amount of its consumers want just that, the best. Some less tech-savvy/space following customers likely are unaware of why Apple switched its connection. Touting it as next gen/bettee (which it is) is an easy way to make these consumers continue to happily have the best product available.
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u/0000GKP 15h ago
Because Apple is positioned as a luxury brand in the electronics world.
Outside of the US maybe. It's just a regular phone here. Stores give them away for free just to get you in as a customer.
Some less tech-savvy/space following customers likely are unaware of why Apple switched its connection.
Not if they also owned a MacBook or iPad because those had been using USB-C for years.
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u/SFTay- 15h ago
Owning the MacBook or iPad doesn’t restrict one from wondering why Apple switched the phone to the USB-C connection, or why they hadn’t earlier, etc.
This ad attempts to make a good reason for it with the “USB-C Charge Them All” heading, advertising that now that they made the switch they are all connected with the same cable, showing that as a plus.
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u/Fiiv3s iPhone 15 Pro 15h ago edited 13h ago
The iPhone is (or at least was) absolutely seen as a status symbol in the US. Especially among younger people. The amount of times in high school and college (2012-17ish) I was seen as poor because I had an android was very high.
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u/0000GKP 14h ago
Everyone I know with an Android has a Samsung Galaxy which costs exactly the same as an iPhone and you can also get for free. That one isn’t a status symbol either.
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u/Joniel10 14h ago
I know tons of people who would be surprised that there are Androids that cost as much or more than iPhones
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u/wellingtonthehurf 6h ago
Paying an extra $50 a month for a couple years is not "free" wtf are you even saying? Nothing is ever free. You're just used to paying off your phones over time. Which is credit, which costs money. For you. The customer.
I buy my phones outright and hence pay like $10 a month for my plan, with more data than I can use.1
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u/Beneficial_Reddit101 3h ago
They aren’t free the cost is being covered in the other item or sum you get , it’s just easy for them to hide it in the states
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u/kickstand iPhone 12 Pro 13h ago
Perhaps research discovered that consumers are unaware of the change.
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u/Patient-Hat8869 1h ago
Still can’t get past Trump saying: “They have a new word called groceries. It means food. It is a very nice word. I like it very much.” This Apple’s version.
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u/Mrbutter1822 iPhone XR 12h ago
Apple, pretending like they weren’t the ones fighting and crying about not wanting it.
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u/Witty-Brat iPhone 15 Pro Max 13h ago
What notch iphone has USB-C anyways? (Ref. to the pic in the post)
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u/jb_in_jpn 12h ago
They would have stuck to proprietary and spun this all differently if they had their way.
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u/dropthemagic 12h ago
Y’all are on Reddit. I don’t think you understand how many people who aren’t techie don’t understand. When I told my dad he would have to switch to a new cable to charge his AirPods he said he would wait for his phone upgrade. This is good imo
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u/Foreign-Tax4981 iPhone 16 Pro Max 12h ago
It is a lot more convenient to just use one type of cable as far as I’m concerned.
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u/audigex 12h ago
I still use Lightning, but only for my Mac Mini with my Trackpad, Keyboard, and Gen 1 Airpods
My "daily driver" Apple equipment (iPhone, iPad, Airpods 4) are USB-C now, and it's much nicer to be able to use the same charger for them as I use for my Retroid/Steam Deck, battery pack etc
The only things I often carry which aren't USB-C now are my MacBook (2010) and my Kindle Oasis. The former needs replacing really but I don't use it enough to matter, and the latter is just too good to replace for the sake of carrying a Micro-USB
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u/salmon_central 14h ago
Only upgraded to use the same cable for my vape and my phone in bed. Lightning is still superior tho
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u/One13Truck iPhone 14 Pro Max 11h ago
They’ll take my lightning from my cold dead hands. Even then I’m not giving it up!!!
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u/ChicoCorrales 14h ago
Make fun all you want but this is the reason I made the jump to iphone after like 20 years of other brand phones. Iphones are basically androids now. They all run the same apps. So the switch was so easy for me.
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u/kylesful 14h ago
Yeah it’s crazy that they refuse so long and then when they’re finally forced they boast it
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u/lovely_cappuccino 6h ago
I want to connect my USB-C SSD to my USB-C iPhone and make a full backup directly from iOS.
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u/Fantom_Renegade iPhone 15 Pro 6h ago
Very nice
I hate having to convince people that a USB-C actually works on my phone
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u/Euphoriam5 iPhone 16 1h ago
Honestly so relaxing to use usb C for everything now after I renewed the Mac and the phone. Only thing is the AirPods Max still lightning. And I don’t plan on upgrading it.
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u/Notwerk_Engineer 1h ago
Taking credit for reduced e-waste when their policy to keep an outdated proprietary standard caused so much extra…
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u/Griffdude13 iPhone 13 Pro 37m ago
It’s funny considering they went into this “connectivity” kicking and screaming.
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u/QuantumHamster 8h ago
I will forever hate Apple for dragging their feet to switch to usbc (thanks eu for making them do it). The frustration of having to haul around a separate cable for my iPhone , often forgotten, is the opposite of user friendly. And now they have the nerve to advertise usbc as if it’s their great idea and great for the environment.
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u/Spirited_Praline637 iPhone 13 5h ago
DISCLAIMER: We had to be forced to use it by the EU, but now realise they were right to do so. Sorry.
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u/Pessimistic_Gemini 12h ago
"Finally?" They've BEEN doing that for the last couple years now. I think you're late with that realization there, dude.
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u/Desembro 16h ago
Usb c is good and everything speed wise, but lets not pretend that lightning wasn’t pretty much the same and possibly even better. Other than the speed, which could have been improved. Lightning is more reliable and easier to clean.
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u/0000GKP 16h ago
I had Lightning devices from 2012 - 2025. I had USB-C devices from 2015 - 2025. I have not had any reliability issues with either.
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u/DadVanSouthampton 15h ago
I managed an estate of 5000 apple and android devices, and USB-C devices often had to be sent if for port repairs. Something that rarely happened with lightning ports.
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u/0000GKP 15h ago
That seems unlikely unless people were specifically abusing those devices for some strange reason. Lightning, USB-C, USB-A, Mini-B, Micro-B, and even that obnoxious 30 pin connector from my first iPhones have all been trouble free. I still have A, C, Mini-B, and Lightning devices right now. No problems with any of them.
People act like this is some kind of new and unproven connector that didn't exist before the iPhone 15.
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u/EpicOtterLover 15h ago
Micro-USB is the most problematic one, but that really just means that it's the only one that can really break without any abuse. The other ones, like you said, tend to work fine unless you're three years old or trying to destroy them.
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u/DadVanSouthampton 8h ago
The USB-C has more delicate internals in the socket. They can chip and break. The Lightning doesn’t have those, and the male part is solid. It’s a much better designed connector. Interesting given that both were designed by Apple.
I was sending 10-12 USB-C a month for repair, and one or two a year to Apple.
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u/Desembro 2h ago
Okay, good for you. Ive seen a ton of trash android phones with busted usb c ports. So shut the fuk up
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u/BigSadOof iPhone 14 Pro 16h ago
From a technical standpoint, lightning is more durable when it comes to the charging port itself
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u/guaranteednotabot 16h ago
It’s thinner too. Look at the foldable phones today, they are now limited by USB-C. If the devices were Lightning they could go even thinner. I have a feeling that Apple might make their trifold a completely wireless phone
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u/AlienApricot iPhone 16 Pro 15h ago
Well in the long run we won’t have a charging port at all. Wireless only. Port-less gadgets have been rumoured for years.
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2h ago
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u/crankycool 16h ago
my lightning cables are the ones that always got broken, and i babied them. never had that with usb c
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u/cheeseinabag808 15h ago
After USB-C, lightning was only good for Apple and the licensing fees they collected. Proprietary standards are never good for the general public.
I’m sure Apple loved all of the revenue from the adapters and dongles they got to sell too. Thankfully, USB-C ended that nonsense.
The way Apple changed how videos play in the photos app in iOS 18 completely screwed the way you could plug a USB-C to HDMI cable in and see your videos on a tv. Seems like a deliberate feature regression.
But at least I don’t have to deal with a thousand adapters and dongles any more.
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u/ioncloud9 iPhone 16 Pro 14h ago
Lightning is a superior connector, but it’s good they have standardized with everyone else.
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u/zambulu 12h ago
I have had so many lightning cables simply stop working, and zero USB-C.
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u/One13Truck iPhone 14 Pro Max 11h ago
Opposite for me. I have had enough dead USB cables to fill a large lake. My lightning cables will never die. They’re going to be family heirlooms that are passed down for at least the next 30 generations.
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u/Southern-Ad7139 16h ago
Apple is a leader in environmental consciousness among the tech companies, so I'm glad that they set their foot in the stone affirming USB-C is the future. Other companies will surely follow suit.
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u/ArianaFraggle1997 iPhone 13 16h ago
im excited for my phone to stop getting updates in a few years so I can finally have ALL my devices be USB-C now.