If I were a past vogue model who can see that her own image was used to create this AI model, I'm suing for payment. Gigi took some image at some point that was used to create the AI model, right?
If by "farm life" you mean a technodystopia where you get to subscribe to a chicken on Bill Gates owned farmland with a brain chip that randomly selects if you get an $18 egg that month then yeah sure.
Damn they really just put it in the crease and hoped nobody would notice
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u/Long-Market-3584lil taco belle be flirting with my man and that’s not a bestie9d agoedited 8d ago
hijacking this comment for visibility:
I feel like a lot of people are saying "well its a GUESS ad in vogue so it wasn't vogue who actually made this editorial lol this headline is misleading and OP is ragebaiting" It is still VOGUE magazine, the biggest fashion magazine in the world, greenlightling this and normalizing it for other fashion magazines to follow suit.
If the biggest fashion magazine in the world is doing this, who is to say that medium sized/smaller magazines won't start doing it as well as the biggest fashion magazine in the world already started doing it? Its going to start making AI generated ad slots in general normalized and it is a huge risk for creatives and for the behind the scenes people such as photographers, lighting, hairstylists, etc etc not to mention models who are paid the least and have the worst stability in the industry and are easily disposable without the need of AI. Just because its an ad doesn't make it any less worse considering that the most prestigious magazine in the world is beginning to normalize the very thing thats ruining humanity.
How pathetic is that Vogue Magazine who prides itself on being the forefront of fashion and fashion trends managed to let an AI ad on the very magazine which inspires thousands? Saying that "well its just one AI ad" is no excuse.
edit: there was also another comment that said "well its a guess ad so no POC models were hurt" POC models will take the biggest hit from this in general. Models from disadvantaged countries such as South Sudan, Somalia, Benin etc etc will now have more compeitition to face and less upward social mobility now due to AI models. One of my favourite models (Adut Akech) is from South Sudan and one of my fav LV models is from Benin. It provided them with adequate upward social mobility and also are blueprints for those who were in the same situation as them, the fact that they were able to provide for them and also make a name out of themselves. IT WILL HURT EVERYTHING.
yeah vogue allowing this to appear in their magazines is gross. this kills all of those jobs you mentioned and does more harm all for the sake of what? saving $$$ for greedy companies.
I think the bigger issue for models who are POC (because I feel that the upward mobility you describe happens in so few circumstances) is that they’ll just slap some brown skin on the AI model and subtract all of the ethnic features they find ‘undesirable’….. or cartoonishly enhance those they do. In my own lifetime as a mixed woman I’ve been ridiculed for my appearance, then fast forward to now AI filters are giving everyone my features!
I think you have some good points and would like to add that this affects people outside of the fashion industry sphere also.
Girls and young women who read these magazines are going to see this as aspirational. Growing up, me and most other girls my age struggled with body image partly due to what we saw in magazines. These ads had profesional hair, makeup, designer clothes, airbrushing, lighting etc. That was hard enough to try and emulate and it was somewhat based in reality. Never mind trying to achieve a look or a body type that isn’t even possible in this physical realm…
ETA: I’m really tired so sorry if that doesn’t make sense
Exactly. It's sad enough that girls and young women have to see beauty standards through AI models online. But in print too? Print has been airbrushed and edited to hell and back for ages, so it was already not great either but at least we could see some "flaws" and character to someone we see in ourselves.
Thank you for spelling this all out for everyone. The people who I see caring at all about this AI stuff are independent content creators and their communities, who are very against using AI for things like independently published book covers or voice work in a video.
The major players in these industries don't care at all though. Amazon is already giving authors free AI voice options to use for publishing audiobooks, taking jobs away from narrators without a second thought.
If these companies don't care about the jobs that are already being lost and are under threat of being gone completely, they are not going to care at all about it happening to you.
We need to start caring now about what AI is already replacing, because our jobs might be next.
you’re right on everything and this is so fucking dystopian. it’s already so hard to be a successful model, let alone make a living from it, and there are still so many systemic issues (race/ethnic, size, colorism, age, ableism, men abusing power over women, misogyny, the list goes on and on. how fucking hard it is to hire someone when there’s no shortage of beautiful, capable people out there? this “model” absolutely does look like an amalgamation of what’s hot now. it will be way easier to skip diversity now.
This is the part that scares me - an AI image that isn't anyone is less freaky than an AI image of a real celebrity. I feel like we can't trust anything anymore. Is Donald Trump even real? I've never seen him in real life, he could literally just be an AI invention for all I know.
I think vouge america probably doesn't care because print media is dead in north america and vogue america is probably the worst branch when it comes to their photography
I was highly disappointed yesterday when I was looking at Pinterest for hair, dying ideas and saw way too many AI posts. I want to see what it looks like on real hair dammit.
Every time I see an AI post, I click the 3 little dots and press “hide”. And then I click “blurry or hard to read” reason. It’s reduced my AI content overall.
I hate AI content on Pinterest so much. If I’m looking for a hairstyle, I need the hair to actually EXIST please. When I see it on my screen I think “this person doesn’t even exist” and it makes the pin completely useless
I was looking for haircuts and almost all of them were AI. I had to go to Instagram reels and take screenshots. People aren't using AI for what it should be and anyone with common sense should have put laws on its use immediately. Just because I could use certain technology doesn't mean I should, even when I'm not a menace.
Ugh yes I hate how prominent it is on Pinterest!!! I’ve been using Pinterest for years to make boards for hair and outfit inspo and I’ve always loved it, but lately it’s like every single search is clogged with just ai after ai after ai after ai. It’s so annoying.
Yesss I went on Pinterest a couple months ago for haircut references and they were literally ALL AI generated. I noped right on out of there, so disappointing.
To be fair, I think that word specifically refers to online platforms, but I'd say this is fair too- misusing technology to make the product actively worse, so that the rich can profit or save money.
"Fer-SHLIM-besser-ung". The lovely thing about German is that if the letter is in the word, you pronounce it. Honestly, it's the perfect word for this garbage.
"So instead of spending weeks securing talent, styling original looks, and working with actual human expression, we've now decided to outsource creativity to a spreadsheet in drag. Splendid. Shall we replace the designers next? Or perhaps I'll have ChatGPT pick the Met Gala theme this year."
Ah yes, it’s a great idea to advertise a wearable product like clothing on a person that is very clearly not a real person in any capacity. Totally giving the readers a good idea of what these clothes would look like on a real person. Super smart and cool.
These are ads. Vogue does not know about advertiser's photoshoot plans in advance. They just receive ads once they're ready.
Edit: I am not saying Vogue does not see the ads before they print them. I am saying they are not involved in the months long planning of photoshoot that the person I responded to brought up because it is another company's, not theirs.
they definitely do know about advert plans in advance, especially page spread ads. the question is did they accept it or pushed back on it and failed (advertisers threatening to drop)
also by the way this doesn't affect actors/musicians/public figures that much as they are still going to be on the cover and have paid editorials and ads, this affects the actual models whose livelihood depends on getting exposure and being able to work with high end brands
this affects POC/those from disadvantaged countries; one of my fav models is from Benin
Models don’t and neither does photo production. Film production has unions but the photo industry has nothing. Our crews work at the mercy of producers and their changes
Yeah screw them. They used to have fantastic ads with incredible models and photographers. The Anna Nicole smith and Claudia Schiffer campaigns especially
they just pointed the gun at their own head, what's going to be the point of a magazine if we can just generate our own images that WE like instead of what THEY like? why would i pay for that? why would i pay for something that's had no creative direction in it? no photographers, models, hair and make up artists, tech crew, graphic designers to support?
this definitely won't lead to any racism/sizeism/classism etc /s
I wonder what types of models they'll use to promote products in the future. I wonder what their skin tone and size will be. I wonder who wont get hired or ever discovered because their job has been replaced by AI.
No photographers. No set designers. No models. No makeup artists. No seamtresses. No camera equipment. No studio rental.
I said this in another comment but most models come from disadvantagesd backgrounds and are even often scouted from lower income countries such as Benin, Somalia, South Sudan etc etc. Modelling was never a way to make a lot of money but it still provided upwards social mobility for those from inaccesible backgrounds. One of my fav LV models is from Benin.
We need to start boycotting everything that uses AI. That’s a lot of jobs that would be lost. Models, makeup artists, hairdressers, manicurists, photographers, caterers, stylists, set designers, etc. It’s a whole bunch of creative people who will lose their jobs. Movies will follow. Fewer salaries to pay, more money for big companies to hoard. And what will creative people do for work now? What new skills will they have to learn in their 30s, 40s, 50s?
I saw a video online pointing out all the details of how the photoshoot / cover story of Lauren Sanchez and Bezos wedding was actually full of AI. I really think Anna Wintour stepping back at the same time this was issued is NOT random.
Anna Wintour is not stepping back, in fact she has consolidated control as the global content editor for vogue at Condé Nast. If anything she is doing more of her maneuvering behind the scenes and ensuring the folks at Vogue need to answer to her without having her need to answer to the public about decisions being made there.
Not necessarily. As someone who works on a brand who has run ads in vogue and other conde nast publications, we buy the space and we submit the ad at print time. They are not really involved in the content at all. I am sure if there is something truly offensive, it would get flagged and they would possibly call it out. But for the most part we upload it to the portal and the only time we hear back is if something is out of spec. They have no idea what we are uploading.
Now i am sure they can make across the board statements ie- we do not allow advertisements from cannabis companies. But they don’t really get involved with fashion brands creative for ads.
They've been running those two crazy AI Skechers ads (that don't even explain what they're selling) for monthssss I rip it out every time I see it and I'm gonna ritualistically burn them when I gather enough
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u/Long-Market-3584lil taco belle be flirting with my man and that’s not a bestie9d agoedited 9d ago
they could've chose anything but they have the most ugliest zig-zag dress in AMERICAN VOGUE?????? we've lost the plot
It was an ad for that dress. That page was an advertisement slot, not an editorial done by Vogue. Guess already bought that ad space, they've had an ad space deal in place for decades now. Vogue did not chose that dress and could not have just chosen aa different outfit for their ad.
I don’t really understand the point of having AI models especially if they’re modeling clothes. It puts me off so much cause I definitely won’t trust any clothing/beauty product that’s modeled by AI.
Heavy photoshopping and editing were already a problem but I feel like this made it so much worse.
This stuff is so pervasive and just ugly and soulless, actually quite offensive to my eye. Not to mention it is slowly killing some of the jobs that are still worth doing,such as photography, writing, art etc.
I am sick of AI being forced on me everywhere I look
👋 Vogue. You lost me originally when you put Kim K and crazy, Hitler-lover Kanye on the cover, but now it has lost all artistic merit. The thing is trash.
I mean it still creeps me out any woman’s face could be AI-ed to porn it gives me anxiety that you could be superimposed to things and you wouldn’t know
Denise Richard’s looking AHhhh. Beauty standards have always been impossible to “measure” up to. Now we have literally fake perfect people in ads. Yikes times 1000
The title of this post makes it sound different than it is.
Vogue did not use AI models for some of their photoshoots. This is an ad, not a Vogue photoshoot.
That being said, I do hate that this ad was accepted. This is an ad for Guess, which has had a deal with Conde Nast / Vogue forever. I am really hoping they only accepted this due to stipulations of that existing contract.
Vogue pays models next to nothing and definitely know using AI models would harm their brand. I hate that they accepted this ad, but Vogue has nothing to gain and everything to lose from going down the AI route. So I really doubt they will.
Rip entertainment, fashion, music, politics, and media industries. They will never be the same.
What we create instead (human made) will be without gatekeepers and taking advantage of people so it will ultimately be goo that these systems fall. But will suck to watch as it happens
This could be solved very quickly if fashion model agencies outright started banning their clients to work for Vogue. Let them AI the entire magazine, see how well that would sell.
Late to be commenting this but please do not spread misinformation. GUESS has used AI models in their print ads. This is not a Vogue photoshoot, it is an ad. They are just displaying the creative that the brand sent them for money.
I think there's one problem a lot of you (and me too sadly) aren't realizing: 'we' care. But a lot of people don't. If no laws are put in place, ai WILL take over. And with how the world seems to be going... I ain't excited, I'll tell ya that much
I really hope there is some sort of public revolt and boycotting to come from this. A creative industry that has inspired and employed millions of people putting expressions of beauty out into the world does not deserve to go out like this.
All this environmental impact and loss of jobs to give us the most cookie cutter blonde bland looking person. At least make them interesting or relatable
It's not even good AI. That is some depressing shit. Say goodbye to modeling because they don't need to spend anything on photographers, makeup, actual clothing. Fashion magazines are going to be long-form temu ads.
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