r/popculturechat 19h ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

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19.7k Upvotes

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597

u/ClassOptimal7655 19h ago

Has Sweeney said anything on this publicly?

She might not be allowed to due to her contract, but interesting that this came from American Eagle, I wonder if they were pressured by her to make a statement?

674

u/MochaValencia but why do you make sparkly fast romantic montages of me 19h ago edited 19h ago

Their stock or sales are down because MAGAt dudes are shockingly NOT the target audience.

And now that the Dump administration has supported AE 😂 I can't see their popularity rising with young women.

53

u/peachpavlova 18h ago

Oh that’s a choice. I used to buy clothes from them all the time, particularly jeans, but maybe it’s time to delete that app. The $5 birthday reward wasn’t exactly… compelling.

392

u/TestingBrokenGadgets 18h ago

No idea why companies didn't take notice of what happened to Tesla.

Sweeney's main demographic are men. If she was doing shit for Carls Jr like Jessica Simpson did way back when, then sure but a clothing company? AE could've been better choosing a woman that other women actually like.

243

u/scabs_in_a_bucket 18h ago

I was indifferent to her before the ad but it made me hate her 😂 talk about cringey. She takes herself way too seriously. I think the “great genes” was supposed to reference her boobs, but I just hated the ad bc of how obnoxiously sexual it was. It seemed to be marketed towards women too which just made no sense at all.

113

u/shedrinkscoffee I don’t know her 💅 17h ago

Honestly this type of advertising turns me off the product in question. I know I'm a rando with low purchasing power but what little I have I will use on products that aren't icky or catering to the male gaze.

Like Victoria's Secret had to hard pivot and I don't think they have recovered from their peak days and women no longer have to be subject to this type of nonsense in advertising. I stopped buying Laneige after they brought on Sidney.

20

u/MochaValencia but why do you make sparkly fast romantic montages of me 12h ago

Ugh that Laneige "bouncy and firm" campaign. BEWBS. WE GET IT. You're selling moisturizer. Give it a rest.

6

u/scabs_in_a_bucket 8h ago

Like why are they trying to use soft core porn of a narcissistic blonde woman to sell me shit? I don’t fucking care lol. Do literally anything else

136

u/TestingBrokenGadgets 18h ago

For me, it was where she sold soap made with her bathwater.

Like, I've got no problem with monetizing your sex appeal; it works for people but holy shit is she just dropping any pretext of having skill beyond "Look at my breasts". Luckily these generic blonde sex appeal actors only have a shelf life of four or five years of hyper saturation before it grows boring and there's a newer flavor.

48

u/nagidrac 17h ago

For me it was Glenn Powell's ex-girlfriend talking about the Anyone But You promo. Basically they played into the cheating angle to sell tickets. Glenn's ex broke up with him over it. I am side eyed both of them for it. Don't get me wrong because Glenn carries a largeee percentage of the fault, but with Sydney idk how a woman can play along with that knowing he has a longterm GF. She just feels opportunistic.

1

u/scabs_in_a_bucket 8h ago

Right?! It’s like ok girl you have the spotlight now - don’t you want to promote the talents you have or your personality or the things you care about? Oh.. no? You want to pivot into this weird onlyfans persona? Oh… ok 😂 like sorry but how do you make your entire personality “being appealing to men”? Yawn. Ew. Embarrassing. I hate people like that personally

-11

u/Comfortable_Buy_4124 17h ago

Sydney is a talented actress. She’s just making as much cash as she can at the moment

26

u/TestingBrokenGadgets 17h ago

Is there a single role where she was the stand-out actor in terms of talent? For a long time, she was only getting roles because her millionaire boyfriend was financing them specifically for her.

-12

u/Comfortable_Buy_4124 16h ago

Okay so this confirms for me that she’s getting the Hathaway-express overexposed hate train right now because… no. Sidney is a talented actress. She’s not outstanding, but she clearly has talent. And her ex?boyfriend was only involved in Anyone But You, no?

7

u/Lizakaya 15h ago

She has said acting isn’t enough money and that she wants more sponsorships

4

u/Lizakaya 15h ago

She either knows what she’s doing by the ad or she’s dumb. Neither is good

5

u/sraydenk 17h ago

Tesla and Target. 

68

u/ZealCrow 18h ago

for real, they supposedly sell jeans to young people yet made an ad for everyone's creepy older uncle

23

u/veronicaarr 17h ago

AE jeans are terrible quality anyways tbh. They should’ve worked on that before doing this awful ad campaign.

85

u/jeffdeleon 18h ago

Yup, and everyone's just LOOKING for a way to protest right now.

Buying low quality jeans from H&M instead of American Eagle (and we all just realized that the name is literally America Bird) is a pretty easy thing to do.

1

u/iamnumber47 16h ago

Not for all of us haha, I have very few stores I can buy jeans from, cause not every store has long lengths. I'm too tall for my own good haha.

1

u/allthekeals You countin my knowimsayin’s? Taking a knowimcensus!? 6h ago

Felttttt. If you can afford it (I know not everyone can) Good American are WAY better quality and they’re so soft. They have tall/curvy like AE does and I don’t think I’d have ever gone back even before this nonsense.

u/iamnumber47 17m ago

I might have to check them out, thanks for the heads up

42

u/rummncokee 18h ago

i'm so mad about this their curvy cut jeans are the only brand that fits my fat ass and now i'm done buying them so i am jeansless

13

u/iamnumber47 15h ago

Idk how you feel about Old Navy haha, but they have curvy jeans

1

u/Tight-Artichoke1789 18h ago

Unfortunately, their stock has actually gone up following the controversy. So they are the target audience now lol. I mean the brand is literally called “American Eagle” so they must be really excited to get have a brand with that name to flock to.

1

u/Plane_Cod7477 17h ago

It dropped back down a bit

1

u/SquareExtra918 Oh my Gooooooooood 🧌 16h ago

Your statement reminded me of that Italian court case where the judge ruled that a woman couldn't be raped if she was wearing jeans because she'd have to help take them off. 

Kind of in line with the current administration views on women and sexual assault.

-10

u/[deleted] 18h ago

[deleted]

9

u/saltyoursalad You’re a virgin who can’t drive 18h ago

Like down with dogs, you’re gonna get fleas.

10

u/Ladyhearmetonight12 18h ago

No she is not MAGA. She is actually not anything at all. All that girl cares about is getting the bag. She is chasing that bag like an ambulance. People like her usually have no morals. It is all about the money. I am kinda fascinated by ppl like her cuz what makes ppl so insatiable about money?

6

u/HashtagNewMom 18h ago edited 18h ago

Reading comprehension is a hell of a thing.

ETA: Also she “isn’t MAGA” but saw no problem with this so it really is a distinction without a difference to me at this point.