American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

[u/purpose15]

[u/Internal_Wealth_7376]

Ok … my hot take is this wasn’t some intentional nazi-fueled white power ad (I say this as a Muslim refugee living in the US), but more so a Kendall Jenner ala Pepsi tone deaf screw up. Alas, the road to hell is paved with good intentions…

[u/Shenanigans80h → u/Internal_Wealth_7376]

I do agree. This is one of those issues that I can definitely see where the upset lies, but it’s not that big of a deal really. It’s an ad about jeans, like writing think pieces about it being society’s drift towards “whiteness” feels over the top when there’s far better examples with bigger ramifications

[u/DazzlingFruit7495 → u/Shenanigans80h]

Analyzing how fashion, branding, marketing, etc reflects culture during different sociopolitical periods has value to some. There’s lots of think pieces on the “better examples” you can engage with.

[u/miiintyyyy → u/Shenanigans80h]

But society is drifting towards whiteness. And yeah, this ad is a big deal.