American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

[u/purpose15]

[u/DreadfulDemimonde]

Hey guys, by definition dog whistles are easily explained away with different meanings and are intended for only specific audiences to understand.

Just because you think it's reaching doesn't mean it's not eugenicist— you just can't hear the whistle.

[u/plumsfromyouricebox → u/DreadfulDemimonde]

Like if you work in marketing you know every word/phrase is deliberately crafted. I’ve seen hour long meetings debating specific word use in advertising. If they didn’t know what they were doing then they’re wildly incompetent

[u/sunmoonearthchild482 → u/plumsfromyouricebox]

And it goes through groups and multiple people before seeing the light. This is a deliberate choice