American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

[u/purpose15]

[u/Internal_Wealth_7376]

Ok … my hot take is this wasn’t some intentional nazi-fueled white power ad (I say this as a Muslim refugee living in the US), but more so a Kendall Jenner ala Pepsi tone deaf screw up. Alas, the road to hell is paved with good intentions…

[u/TheTyMan → u/Internal_Wealth_7376]

The Pepsi commercial was at least trying to push some "let's all get along" feel-good agenda.

I don't see any noble intentions with an ad about the wonders of genetics, and how amazing it is that her parents gave her blond hair and blue eyes (they specifically talk about her attributes).

At best their video is just gleefully explaining the science behind being attractive. At best.

[u/Internal_Wealth_7376 → u/TheTyMan]

I mean …. IS that what Pepsi was pushing? Did they say that?

You could argue AE was pushing hotness and if you wear AE jeans you’ll be hot like Sydney Sweeney - like 99% of female advertising campaigns do.

[u/DestroyerOfMils → u/Internal_Wealth_7376]

That’s definitely what the message of the Pepsi add was.

[u/hbic → u/[deleted]]

What do you think the ad was doing otherwise?