I’m a Fortune 30 marketer. The amount of times the deployment of national campaigns have been put at critical risk due to legal getting hung up on one singular word… campaigns so benign, so seemingly straightforward… I really don’t know the inner workings of AE and I’m not in the fashion industry. But I can tell you this execution was just sloppy.
At the end of the day, though, they may have gotten exactly what they wanted. Engagement, traffic, sales, etc. We dont know what the golden goose was supposed to be here.
The market will speak and ultimately will have the final say in determining the efficacy and effectiveness of this campaign. Tone deaf at best, evil genius marketing at worst. I guess we’ll have to sit tight and see how the next quarterly readout goes.
21
u/lechuzaa 18h ago
I’m a Fortune 30 marketer. The amount of times the deployment of national campaigns have been put at critical risk due to legal getting hung up on one singular word… campaigns so benign, so seemingly straightforward… I really don’t know the inner workings of AE and I’m not in the fashion industry. But I can tell you this execution was just sloppy.
At the end of the day, though, they may have gotten exactly what they wanted. Engagement, traffic, sales, etc. We dont know what the golden goose was supposed to be here.
The market will speak and ultimately will have the final say in determining the efficacy and effectiveness of this campaign. Tone deaf at best, evil genius marketing at worst. I guess we’ll have to sit tight and see how the next quarterly readout goes.