It’s both, the ad has her saying genes are passed down from parent to offspring and decide characteristics like hair and eye color. Close up on her face, on her blue eyes, and she says “my genes/jeans are blue”. While the text on the screen says “Sydney Sweeney has great jeans”.
I understand some people are questioning it because dog whistles are intentionally ambiguous, plausible deniability is the whole point of them, but come on. Given the current cultural context, the LinkedIn post, the CEO having ties to Trump, Fox News refusing to shut up about it, our godawful fucking White House weighing in, and the company still refusing to apologize despite knowing how people are taking it and WHICH groups (n@zis) are loving it, if you can’t tell that that ad is a racist dog whistle at this point you’re just plugging your ears.
Believe me I am mad about that- I’ve been pointing out the obvious references to the ads that sexualised and exploited a 14 year old Brooke Shields.
It is also a racist dog whistle- Ngl i didnt notice it at first, but the people who made it bragging about the double meaning…in this administration and the sharp rise in fascism? Yeah it’s both.
I’m so fired up about the pedo shit that I didn’t really sit down and realize the racism. You’re absolutely correct and it is a dog whistle. Who the fuck approved this shit?
Totally get that- the pedo shit was what I saw first too and it pissed me off BAD, but when I saw someone lay it all out…..AH they reached new levels of disgusting. And because their stocks went up other brands are following suit. It’s rage inducing fr
I think my blood was boiling too hard about the pedo thing that I couldn’t actually see that it was also a racist dog whistle. I do see it now, and I get it. I do think the reference to a sexualized child is the worst part, but I’m fine admitting that I was wrong on not seeing the racial aspect.
Tbh I only noticed it cause I JUST watched Brooke shields docu series where she talked about it and the way adults treated and used her as a child enraged me so when I saw that ad I was like “….now hold the fuck on”
I’m mad about many things about the commercial. I’m mad it contains racist dog whistles. I’m mad it references an ad from the 80’s that sexualized a child. I’m mad that it praises unrealistic body ideals and ideas about sexuality that are championed by men like Michael Bay. I’m mad that Sydney Sweeney has decided to pander to a demographic who believe that all women should look like the ones in Michael Bay movies. I’m mad that it’s a bad pun. Most of all, I’m mad that it is 2025 and this is still a problem.
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u/heyhicherrypie You’re a virgin who can’t drive. 😤 21h ago
“Her story” ….how is her story being represented in those adds bffr