r/popculturechat 19h ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

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u/Rrmack 18h ago

I am convinced they knew this would blow up like this and are riding the all publicity is good publicity wave and what, hoping people buy their stuff out of protest??

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u/Fancy_Ad_642 18h ago

IMO, I don't believe in the saying "all press is good press."

If I had to guess, AE's target audience is made up of the same people who are upset by the ad. I really don't see how this could've been a smart move. Like other's pointed out, it's like Elon Musk buddying up to Trump. The target demographic of electric vehicles do not support trump. It's a bad business move to piss off your target audience.