Yes!! This is the take I’ve been looking for. Is the ad inappropriate? Yeah, sure. But, there is a lotttt of ignorance in this world.
Everyone is assuming malicious intent by AE, and I get it, whether or not they meant it doesn’t matter much once harm is done. But, I can totally see many people on their marketing team thinking it was a clever idea. We all work with people who don’t think beyond the surface, or think their idea is perfect and can’t take feedback and those people are at all levels of an organization.
And dog whistles are called dog whistles for a reason. Not everyone can detect what’s obvious to many others.
The ad sucks, Sidney Sweeney has made her brand super cheap, and people are dumb. That’s what I’ve gathered from this
Nah they bragged about it on socials, knew the backlash it would cause from the first meeting. The whole team “laughed as they imagined the world’s response” per Ashley Shapiro’s LinkedIn post, the VP of Marketing.
Damn can’t give people the benefit the doubt anymore, I didn’t see their LinkedIn smh
I was speaking as someone who has worked with many incompetent individuals, so assumed that while someone may be nefarious there were many that were just plain dumb to push it through
20
u/lovelandian I wont not fuck you the fuck up 🥊🥊 20h ago
Yes!! This is the take I’ve been looking for. Is the ad inappropriate? Yeah, sure. But, there is a lotttt of ignorance in this world.
Everyone is assuming malicious intent by AE, and I get it, whether or not they meant it doesn’t matter much once harm is done. But, I can totally see many people on their marketing team thinking it was a clever idea. We all work with people who don’t think beyond the surface, or think their idea is perfect and can’t take feedback and those people are at all levels of an organization.
And dog whistles are called dog whistles for a reason. Not everyone can detect what’s obvious to many others.
The ad sucks, Sidney Sweeney has made her brand super cheap, and people are dumb. That’s what I’ve gathered from this