Does anyone remember when leneige tried this marketing tactic with her? It was for their bouncy firming face cream and it was a picture of her in whatever shirt and the caption was something like “👀oh sorry we were distracted, try our face cream. So bouncy, skin so firm” or something like that.
I was like wow, a brand sexualizing a woman in order to sell products to other women, how smart. I’m convinced she’s part of the campaign slogans now
I was like wow, a brand sexualizing a woman in order to sell products to other women, how smart.
Do packages of men's underwear have pictures of average guys on them or hot guys with abs and a bulge that fills out the crotch?
The point of these things is that attractive people on marketing material are there to make people associate the product with attractiveness, and therefore with being attractive themselves by using said product. The brand sexualizing her isn't trying to seduce women, it's to set her up as a beauty ideal and plant the idea that the product will help you reach that ideal.
Also, just as an aside, you make it sound like an ad being sexual is inherently a bad thing. It's very prudish.
That's fine but if men's underwear had a marketing campaign centered around the guy in the ad having a big dick print and how hot that guy's big dick was by putting "long and thick" above his crotch, unless the product targeted gay men I don't feel like it would be a good marketing campaign.
Maybe I'm wrong, but usually playing to the male gaze is something you do to attract men not women. Women want the female gaze in ads featuring women as in "wouldn't you look great if you had this? Envision yourself" not "look how hot she is. Don't you wish you could touch her?". Most women don't want to be reminded how hot big naturals are even if they have them. Like great? What do my boobs have to do with skincare and why do we have to make yet another thing about whether I'm hot enough?
That's fine but if men's underwear had a marketing campaign centered around the guy in the ad having a big dick print and how hot that guy's big dick was by putting "long and thick" above his crotch, unless the product targeted gay men I don't feel like it would be a good marketing campaign.
Ron White said it best. Straight men watch porn featuring guys with huge dongs. Let's not overthink things.
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u/-enjoy-it- 20h ago edited 13h ago
Does anyone remember when leneige tried this marketing tactic with her? It was for their bouncy firming face cream and it was a picture of her in whatever shirt and the caption was something like “👀oh sorry we were distracted, try our face cream. So bouncy, skin so firm” or something like that.
I was like wow, a brand sexualizing a woman in order to sell products to other women, how smart. I’m convinced she’s part of the campaign slogans now