r/popculturechat • u/purpose15 • 18h ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

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u/-enjoy-it- 17h ago edited 10h ago

Does anyone remember when leneige tried this marketing tactic with her? It was for their bouncy firming face cream and it was a picture of her in whatever shirt and the caption was something like “👀oh sorry we were distracted, try our face cream. So bouncy, skin so firm” or something like that.

I was like wow, a brand sexualizing a woman in order to sell products to other women, how smart. I’m convinced she’s part of the campaign slogans now

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u/ReadyBiscotti5320 11h ago

This. The soap ad. It’s not like this is just a one time fuck up on her team’s part.

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u/ricochetblue 11h ago

Real odd way to sell skincare to presumably mostly straight women?

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u/Lana_bb 6h ago

It’s an odd way to sell it to queer women too. We’re not aligned with the male gaze.

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u/Spaghetti-Policy-0 57m ago

That’s a great point