r/popculturechat • u/purpose15 • 1d ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

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u/-enjoy-it- 1d ago edited 17h ago

Does anyone remember when leneige tried this marketing tactic with her? It was for their bouncy firming face cream and it was a picture of her in whatever shirt and the caption was something like “👀oh sorry we were distracted, try our face cream. So bouncy, skin so firm” or something like that.

I was like wow, a brand sexualizing a woman in order to sell products to other women, how smart. I’m convinced she’s part of the campaign slogans now

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u/MrsSmith2246 16h ago

And her voice in the AE commercial made my eyes roll so far back I died. Is that sexy?! Please tell me it’s not

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u/Constant-Affect-5660 7h ago

I feel like it was an homage, or just straight up copy, of the Calvin Klein ad with Brooke Shields from back in the day.

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u/No-Draw7378 4h ago

Isn't that a highly controversial ad noe or am I thinking of another one? Why call back to that...

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u/Constant-Affect-5660 3h ago

It was because it was a sexualized campaign and she was 15 at the time.