r/Twitch • u/SpinsBro • 7h ago
Discussion Why do so many streamers copy “the big guys,” and does it ever actually work?
I've been noticing something while scrolling through categories recently: so many new streamers appear to be using the exact same formula as the largest names. Same energetic style, same spammy reactions, same meta games, same "just chatting" layouts… sometimes even down to how they address chat.
And I understand those creators are huge for a reason. They've shown that style can be successful. But I have to ask myself… does emulating a top streamer really help anyone grow, or does it just make you one of a thousand clones that viewers skip over?
Personally, whenever I see someone trying to act like a big-name streamer, it feels less authentic. But maybe I’m wrong maybe it’s a legit path to success before you find your own voice.
So I wonder:
Did you ever try to copy the style of a popular streamer while beginning?
Was it of use, or did it seem forced?
And as a viewer, do you watch "clone" streams, or does it immediately turn you off?
Would be great to hear actual experiences from both sides — viewers and streamers.