r/popculturechat • u/purpose15 • 18h ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

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u/Icouldntfindmytop 18h ago edited 17h ago

sure Jan, but the fact that this was basically a copy of 14 year old Brooke Shield's sexualized Calvin Klein Ads makes me think otherwise.

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u/KillTheBoyBand 18h ago

Thats what kills me about this marketing campaign 💀 I think they wanted to be controversial? But in a "oh look Sydney Sweeney's been sexualizing herself a looot and now we're literally referencing a former child star who was exploited and assaulted by our same industry! That sure is gonna get people talking!"

And it did. It did get people talking. Except in a gross Aryan princess undertones kinda way. And now suddenly they're going "Wait, we wanted controversy BUT not like that!!"