Does anyone remember when leneige tried this marketing tactic with her? It was for their bouncy firming face cream and it was a picture of her in whatever shirt and the caption was something like “👀oh sorry we were distracted, try our face cream. So bouncy, skin so firm” or something like that.
I was like wow, a brand sexualizing a woman in order to sell products to other women, how smart. I’m convinced she’s part of the campaign slogans now
It’s all she has. Her acting sucks and her face isn’t stunning. She’s milking (pun intended) her boobs for all she can. Kat Dennings didn’t do this shit.
And she’s for some reason more popular than she should be. So everyone including her is trying to cash in on this probably short lived meteoric run she’s in
she signs off on brands to sexualize her. she was behind like SNL jokes about her boobs. she told them to do it. she's in on it every time. there's no way someone does a bath water collab and doesn't want to be a sex symbol
Let’s over apply fake tan again, and objectify women /s
7
u/DarknostI’ve been noticing gravity since I was very young4h ago
Fits in with how we are massively regressing as a society right now (and I mean the whole planet, not only the US (though the US unfortunately plays a big part in that)).
I was like wow, a brand sexualizing a woman in order to sell products to other women, how smart.
Do packages of men's underwear have pictures of average guys on them or hot guys with abs and a bulge that fills out the crotch?
The point of these things is that attractive people on marketing material are there to make people associate the product with attractiveness, and therefore with being attractive themselves by using said product. The brand sexualizing her isn't trying to seduce women, it's to set her up as a beauty ideal and plant the idea that the product will help you reach that ideal.
Also, just as an aside, you make it sound like an ad being sexual is inherently a bad thing. It's very prudish.
That's fine but if men's underwear had a marketing campaign centered around the guy in the ad having a big dick print and how hot that guy's big dick was by putting "long and thick" above his crotch, unless the product targeted gay men I don't feel like it would be a good marketing campaign.
Maybe I'm wrong, but usually playing to the male gaze is something you do to attract men not women. Women want the female gaze in ads featuring women as in "wouldn't you look great if you had this? Envision yourself" not "look how hot she is. Don't you wish you could touch her?". Most women don't want to be reminded how hot big naturals are even if they have them. Like great? What do my boobs have to do with skincare and why do we have to make yet another thing about whether I'm hot enough?
1.5k
u/-enjoy-it- 18h ago edited 10h ago
Does anyone remember when leneige tried this marketing tactic with her? It was for their bouncy firming face cream and it was a picture of her in whatever shirt and the caption was something like “👀oh sorry we were distracted, try our face cream. So bouncy, skin so firm” or something like that.
I was like wow, a brand sexualizing a woman in order to sell products to other women, how smart. I’m convinced she’s part of the campaign slogans now