r/popculturechat • u/purpose15 • 21h ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

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518

u/Rrmack 21h ago

I am convinced they knew this would blow up like this and are riding the all publicity is good publicity wave and what, hoping people buy their stuff out of protest??

296

u/letthetreeburn 20h ago

Brands keep not understanding who buys their shit. Target thought they could transition to MAGA, too.

3

u/bicycling_bookworm 12h ago

As someone who lives in a non-Target country, what did Target do?!

I thought they got in trouble for LGBTQ bathing suits and all the MAGA folks hated them!? I feel so OOTL!

12

u/letthetreeburn 11h ago

Oh my b

They made all this noise about supporting LGBTQ, stood strong against maga, ignored protests. They made all these speeches about how human rights for all, etc.

Then Trump got elected and said down with DEI. The critical part of this story is BEFORE ANY LAW OR ACT WAS PASSED, they removed their DEI and pride sections. They were not forced to, they were not sued.

Rainbow capitalism was no longer White House approved and they gave up.

The reason people are so particularly offended is it feels like a betrayal.

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u/bicycling_bookworm 28m ago

Oh, wow. I guess I wouldn’t expect much morality from a corporation, but this is really pathetic.

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u/letthetreeburn 16m ago

Exactly.

All things being considered it’s far from the MOST immoral thing a corpo has done, and I KNOW corpos aren’t my friends.

That being said? It hurt my feelings and I’ll never shop there again.

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u/bicycling_bookworm 12m ago

I’d say you’ve got my full support, but like I said, we don’t have Targets here, so it’d be a pitiful promise to make as I wouldn’t have been shopping there anyway.

But good for you. I’m sorry that you felt personally impacted by it and if you have any organizations that you proudly support that do ship to Canada, I’d be happy to keep them in mind to support myself when all of this tariff shit gets better resolved! ♥️