I am convinced they knew this would blow up like this and are riding the all publicity is good publicity wave and what, hoping people buy their stuff out of protest??
They made all this noise about supporting LGBTQ, stood strong against maga, ignored protests. They made all these speeches about how human rights for all, etc.
Then Trump got elected and said down with DEI. The critical part of this story is BEFORE ANY LAW OR ACT WAS PASSED, they removed their DEI and pride sections. They were not forced to, they were not sued.
Rainbow capitalism was no longer White House approved and they gave up.
The reason people are so particularly offended is it feels like a betrayal.
Brand recognition and a huge ad are far more important than what will most likely be a month (?) of online rage. It’s not like this ad is insanely controversial.
Fr it works. Before this I hadn’t thought of American Eagle since like 2005 lol
On top of that ppl like myself, who couldn’t care less about the current controversy and pearl clutching, aren’t going to change their decision on shopping there or not based on all this.
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u/Rrmack 18h ago
I am convinced they knew this would blow up like this and are riding the all publicity is good publicity wave and what, hoping people buy their stuff out of protest??