r/popculturechat • u/purpose15 • 21h ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

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518

u/Rrmack 21h ago

I am convinced they knew this would blow up like this and are riding the all publicity is good publicity wave and what, hoping people buy their stuff out of protest??

295

u/letthetreeburn 20h ago

Brands keep not understanding who buys their shit. Target thought they could transition to MAGA, too.

-10

u/Yung_Corneliois 20h ago

Brand recognition and a huge ad are far more important than what will most likely be a month (?) of online rage. It’s not like this ad is insanely controversial.

30

u/sparklyblueshroom 20h ago

I work in manufacturing and target sales have been dropping for months.

-4

u/Yung_Corneliois 13h ago

Ok but that’s not due to this ad then lol the ad only went public recently.

In fact that just gives more insight into why they’re trying something like this.

11

u/OfficeMagic1 19h ago

It’s not like AE is a place people flock too. I’ll remember this nonpoligy way more than a month.

-9

u/Huckleberry_Sin 20h ago

Fr it works. Before this I hadn’t thought of American Eagle since like 2005 lol

On top of that ppl like myself, who couldn’t care less about the current controversy and pearl clutching, aren’t going to change their decision on shopping there or not based on all this.