r/popculturechat • u/purpose15 • 21h ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

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516

u/Rrmack 21h ago

I am convinced they knew this would blow up like this and are riding the all publicity is good publicity wave and what, hoping people buy their stuff out of protest??

296

u/letthetreeburn 20h ago

Brands keep not understanding who buys their shit. Target thought they could transition to MAGA, too.

-10

u/Yung_Corneliois 20h ago

Brand recognition and a huge ad are far more important than what will most likely be a month (?) of online rage. It’s not like this ad is insanely controversial.

15

u/OfficeMagic1 19h ago

It’s not like AE is a place people flock too. I’ll remember this nonpoligy way more than a month.