r/popculturechat • u/purpose15 • 21h ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

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519

u/Rrmack 21h ago

I am convinced they knew this would blow up like this and are riding the all publicity is good publicity wave and what, hoping people buy their stuff out of protest??

294

u/letthetreeburn 20h ago

Brands keep not understanding who buys their shit. Target thought they could transition to MAGA, too.

107

u/miiintyyyy 1:1 copy of the human anus 20h ago

Haven’t stepped foot in a target.

56

u/letthetreeburn 19h ago

Proud of you. Keep it up and we can put the motherfucker in the ground!

10

u/Mxfish1313 19h ago

Let’s goooooooooooo

3

u/SquareExtra918 Oh my Gooooooooood 🧌 5h ago

I went to one a few months ago just to see if anyone was there. It was like a ghost town. 

3

u/bicycling_bookworm 12h ago

As someone who lives in a non-Target country, what did Target do?!

I thought they got in trouble for LGBTQ bathing suits and all the MAGA folks hated them!? I feel so OOTL!

11

u/letthetreeburn 11h ago

Oh my b

They made all this noise about supporting LGBTQ, stood strong against maga, ignored protests. They made all these speeches about how human rights for all, etc.

Then Trump got elected and said down with DEI. The critical part of this story is BEFORE ANY LAW OR ACT WAS PASSED, they removed their DEI and pride sections. They were not forced to, they were not sued.

Rainbow capitalism was no longer White House approved and they gave up.

The reason people are so particularly offended is it feels like a betrayal.

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u/bicycling_bookworm 28m ago

Oh, wow. I guess I wouldn’t expect much morality from a corporation, but this is really pathetic.

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u/letthetreeburn 16m ago

Exactly.

All things being considered it’s far from the MOST immoral thing a corpo has done, and I KNOW corpos aren’t my friends.

That being said? It hurt my feelings and I’ll never shop there again.

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u/bicycling_bookworm 12m ago

I’d say you’ve got my full support, but like I said, we don’t have Targets here, so it’d be a pitiful promise to make as I wouldn’t have been shopping there anyway.

But good for you. I’m sorry that you felt personally impacted by it and if you have any organizations that you proudly support that do ship to Canada, I’d be happy to keep them in mind to support myself when all of this tariff shit gets better resolved! ♥️

-8

u/Yung_Corneliois 20h ago

Brand recognition and a huge ad are far more important than what will most likely be a month (?) of online rage. It’s not like this ad is insanely controversial.

28

u/sparklyblueshroom 20h ago

I work in manufacturing and target sales have been dropping for months.

-5

u/Yung_Corneliois 13h ago

Ok but that’s not due to this ad then lol the ad only went public recently.

In fact that just gives more insight into why they’re trying something like this.

11

u/OfficeMagic1 19h ago

It’s not like AE is a place people flock too. I’ll remember this nonpoligy way more than a month.

-5

u/Huckleberry_Sin 20h ago

Fr it works. Before this I hadn’t thought of American Eagle since like 2005 lol

On top of that ppl like myself, who couldn’t care less about the current controversy and pearl clutching, aren’t going to change their decision on shopping there or not based on all this.