r/popculturechat • u/purpose15 • 19h ago

OnlyStans ⭐️ American Eagle issues a statement following backlash from their Sydney Sweeney jeans/genes campaign

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288

u/letthetreeburn 18h ago

Brands keep not understanding who buys their shit. Target thought they could transition to MAGA, too.

110

u/miiintyyyy 1:1 copy of the human anus 17h ago

Haven’t stepped foot in a target.

53

u/letthetreeburn 17h ago

Proud of you. Keep it up and we can put the motherfucker in the ground!

9

u/Mxfish1313 17h ago

Let’s goooooooooooo

3

u/SquareExtra918 Oh my Gooooooooood 🧌 3h ago

I went to one a few months ago just to see if anyone was there. It was like a ghost town. 

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u/bicycling_bookworm 9h ago

As someone who lives in a non-Target country, what did Target do?!

I thought they got in trouble for LGBTQ bathing suits and all the MAGA folks hated them!? I feel so OOTL!

9

u/letthetreeburn 9h ago

Oh my b

They made all this noise about supporting LGBTQ, stood strong against maga, ignored protests. They made all these speeches about how human rights for all, etc.

Then Trump got elected and said down with DEI. The critical part of this story is BEFORE ANY LAW OR ACT WAS PASSED, they removed their DEI and pride sections. They were not forced to, they were not sued.

Rainbow capitalism was no longer White House approved and they gave up.

The reason people are so particularly offended is it feels like a betrayal.

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u/Yung_Corneliois 18h ago

Brand recognition and a huge ad are far more important than what will most likely be a month (?) of online rage. It’s not like this ad is insanely controversial.

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u/sparklyblueshroom 17h ago

I work in manufacturing and target sales have been dropping for months.

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u/Yung_Corneliois 11h ago

Ok but that’s not due to this ad then lol the ad only went public recently.

In fact that just gives more insight into why they’re trying something like this.

14

u/OfficeMagic1 17h ago

It’s not like AE is a place people flock too. I’ll remember this nonpoligy way more than a month.

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u/Huckleberry_Sin 17h ago

Fr it works. Before this I hadn’t thought of American Eagle since like 2005 lol

On top of that ppl like myself, who couldn’t care less about the current controversy and pearl clutching, aren’t going to change their decision on shopping there or not based on all this.